Elon University’s student-run strategic communications agency and the Greensboro-based content marketing firm hosted an April 21 educational session and networking event in the McEwen Communications Building.
As an extension of their Project Echo partnership launched earlier this semester, Elon University’s Live Oak Communications, a student-run strategic communications agency, and Pace, the Greensboro-based professional content marketing agency, hosted its first on-campus Echo Session April 21.
The educational session and networking event was highlighted by a presentation titled “How Agencies Approach Content Strategy.” Katie Riddle, Pace’s director of content strategy, led the discussion held in Studio B of the McEwen Communications Building.
The event was billed as an opportunity for the student and professional organizations to explore of the topic of content strategy, “examining this emerging practice that is transforming the worlds of advertising, public relations and journalism.”
Project Echo has provided Live Oak staff members invaluable experience working with real-world clients and projects. In recent weeks Live Oak students have worked with two of Pace’s blue-chip clients from a roster of such companies as Verizon, Wells Fargo, the Four Seasons Hotel & Resorts and USAA.
Additionally, the partnership has offered Pace and the brands the agency represents more insight to the millennial population, gathering the perspectives of Elon students on how to connect to the young adult generation.
Live Oak and Pace hosted their inaugural Echo Session and Project Echo kickoff on March 13 at the Greensboro Co//ab space. Photos are available here.