The School of Communications lecturer co-authored a peer-reviewed proposal and participated in a panel discussion at the organization’s midwinter conference.
The faculty director of Live Oak Communications, Elon University’s student-run strategic communications agency, co-authored a peer-reviewed proposal and presented his experiences as part of a panel discussion, titled “Entrepreneurship in the Advertising/Public Relations/Strategic Communications Curriculum.” Vincent spoke at length about Live Oak, highlighting its benefits as a space for engaged and experiential learning. Fellow advisers and scholars from the University of South Carolina and Abilene Christian University joined him for the discussion.
The panel was accepted as part of the peer-review process in the AEJMC Media Management, Economics and Entrepreneurship division. An Elon University Coleman Faculty Fellow for Entrepreneurship, Vincent said he was especially pleased to discuss the natural interdisciplinary nature of entrepreneurship and its place in an engaged-learning, curricular space like Live Oak.
“Elon’s School of Communications and Professor Lee Bush were really on the cutting edge when establishing Live Oak as a space for engaged, experiential education nearly 10 years ago,” Vincent said. “The student–run agency and its outcomes, one of which is entrepreneurial and innovation thinking, are preparing students for post-college careers. It is exciting to be part of this as student-run agencies are gaining attention from researchers and school administrators alike.”
Vincent cited published research by Bush, among others, and his contributions to an upcoming book on student-run agencies as evidence of that increased interest in academia. Peter Lang Publishing Group will publish the upcoming text, which is scheduled for release this fall.
About Live Oak Communications
Live Oak Communications is Elon University’s School of Communications student-run strategic communications agency, providing students unique experiences partnering with numerous businesses, nonprofits and organizations to achieve their business goals through targeted, multiplatform strategies and tactics. Live Oak Communication’s capabilities include public relations, advertising, video, web design, social media solutions, graphic design, corporate identity and more.
About the Coleman Foundation Faculty Entrepreneurship Fellows
The Coleman Fellows Program was established to catalyze cross-campus entrepreneurship and to encourage non-business professors to incorporate elements of entrepreneurship or entrepreneurial thinking into their courses. It is administered by grant funding awarded to the Martha and Spencer Love School of Business’ The Doherty Center for Entrepreneurial Leadership.
About the AEJMC
The Association for Education in Journalism and Mass Communication (AEJMC) is a nonprofit, educational association of journalism and mass communication educators, students and media professionals. The association’s mission is to promote the highest possible standards for journalism and mass communication education, to cultivate the widest possible range of communication research, to encourage the implementation of a multi-cultural society in the classroom and curriculum, and to defend and maintain freedom of communication in an effort to achieve better professional practice and a better informed public.