Stansberry, assistant professor of strategic communications, offered her insights as the 30-year anniversary of the launch of the first website approaches.
A recent article in the Burlington Times-News focused on the 30th anniversary of the launch of the first website by Tim Berners-Lee features insights from Assistant Professor of Strategic Communications Kathleen Stansberry.
Stansberry offered her thoughts on the five ways the World Wide Web has changed the world of business during the past three decades, with the creation of the World Wide Web and universal protocols like HTML language, HTTP and URLs making online access to information a public tool.
The article looks at the World Wide Web’s ability to make remote work possible, how the web allowed businesses to use social media as a tool and tap into e-commerce opportunities, and the impact on communication and data usage.
“It’s changed some of the power dynamics between corporations and customers because customers have many more avenues to respond to corporations or to communicate with one another and put pressure on organizations to change say their business practices or complain about a product,” Stansberry told the Times-News. “So it’s really changed some of those power dynamics. I think it has put more power into the hands of customers.”
Read the entire article here.