Visions of the Internet in 2035

A new report by Imagining the Internet and Pew Research examines ways to improve digital platforms and build a better online world.

Researchers at Elon University’s Imagining the Internet Center and the Pew Research Center asked more than 400 technology innovators, developers, business and policy leaders, researchers and activists to imagine a better world online and describe the improved internet they would like to see by 2035. Their responses were woven into a 108-page report revealing a wide range of future visions.

Brad Templeton quote“These experts said they hope for a ubiquitous – even immersive – digital environment that promotes fact-based knowledge,” said Janna Anderson, director of Elon’s Imagining the Internet Center, a co-author of the report. “By 2035 they hope to see a better defense of individuals’ rights online, the further empowerment of diverse voices, and more-focused implementation of emerging tech tools to help solve the world’s wicked problems.”

Lee Rainie, director of Pew Research Center’s internet and technology research and a member of Elon University School of Communications Advisory Board, is a co-author of the report. “Many of these experts urged that the most-powerful tech companies should invest more resources into improving the most-popular online platforms,” he said, “shaping them to encourage more-civil civic participation and retooling their algorithms to highlight pro-social activities.'”

Eileen Donahoe quoteAdditional enhancements these experts said they hope to see by 2035:

  • Physical spaces and virtual spaces will be seamlessly integrated, and digital technologies will disappear so completely into our lives and surrounding environments that we will barely notice it. Some expect it will already be getting closer to being a more-fully realized “metaverse,” but that description was seen in varied ways by these experts.
  • Super-sophisticated warning systems will be widely employed in many domains – including health care, community well-being, environment, housing and commercial activities – and rapid-response collaborative groups will be poised to address problems identified by those warning systems. Relatedly, community-service hubs will exist to handle citizen and customer issues.
  • A new class of professionals – coders, information curators, literacy advisors – will arise to help digital platforms encourage democratic behaviors. They will enable a trusted “culture of accountability” in parts of the internet.
  • Networked bands of activists may arise among younger generations to press for structural political change, thus civic life could come to be shaped by “K-pop fan armies.”
  • “Citizen juries” could be empaneled to bring “collective imagination” to legislating and rule-making and then eventually actually be a driving factor in decisions about economic and civic life. This could lead to much more public input into everything, from government budgeting to regulating the environment.
  • New forms of digital property and a new regime of copyright and ownership will be commonplace.
  • A “Human API” (application programming interface) will be designed to store and enforce the rules individuals set about what is allowed to come into their awareness, what takes up their time and what information is shared about their activities.
  • The continued challenges to big systems like capitalism, representative democracy and nation-states will push people toward trusting and applying more hyperlocal “sovereignty” – both by geography and according to personal affinities and interests.
  • A larger-scale online educational ecosystem will emerge to meet people’s formal and informal learning needs and it will be buttressed with a similarly impressive credentialing and testing regime to give people and employers feedback on those participating in the system.
  • A Digital Bill of Rights will be adopted globally to govern at least a share of the activity that occurs online.

Greg Sherwin quoteCommon themes echoed across these experts’ responses were their hopes for:

Building better spaces – Many hope for redesigned and new digital platforms that codify better norms for discourse and facilitate open, honest conversations and hope that: people will have control over their data and their relationships with commercial and other entities; interoperable systems will allow people to move seamlessly from digital public space to space; artificial intelligence (AI) will play a greater role in isolating bad actors and encouraging positive connections; government-and-public-funded “public media” spaces will arise; big social media firms will be regulated.

Constructing effective communities – They look for digital communities that focus on collecting, organizing, publishing and archiving useful, reality-based knowledge; inspire healthy debates that build trust in the knowledge they generate; feature AI that helps usefully organize the input of humans; clamp down on divisive anti-social contributions that dampen public participation in democracy; help serve to diminish social inequalities; and build a global culture of lifelong education built around people supporting each other’s growth.

Mark Surman quoteEmpowering individuals – They hope for a future in which the trust people invest in each other and organizations is enabled by tech tools, including: blockchain; localized mesh networks; digital passports; digital “credit unions” that facilitate interactions; supportive AI and bots; privacy “nutrition labels” for online activities; encryption; data cooperatives; simple language translation interfaces; and the creation of “digital twins” that can help people be more productive.

Changing economic life and work – Many experts mentioned the benefits they expect better digital spheres might bring to economic development and people’s transition into new kinds of work.

Altering “reality” – Some focused on the transformative potential of AI, VR and AR, saying these enhancements will have growing impact on everything online and in the physical world. They salute the possibilities inherent these but worry they can be abused in ways that are yet to be discovered.

Tackling wicked problems – Some said many of humanity’s grand challenges (climate change, advancing human rights, addressing global health issues) will begin to be solved in the next decade thanks to new digital technologies.

The full report features a 108-page selection of the most comprehensive responses shared by the hundreds of thought leaders invited to participate in the nonrandom sample. Following is a small selection of excerpts from among the experts’ statements:

Brad Templeton, chair emeritus, Electronic Frontier Foundation, director Foresight Institute

“In 2035 social networks will work together to fight off attacks from weaponized propaganda. [They will] compete to produce the most useful feed, making good use of people’s time, and allow you to network and interact with those whose ‘home’ is another network.”

Greg Sherwin, a leader in digital experimentation with Singularity University

“Information is increasing exponentially and our ability to process it fails to scale. This leads to gross oversimplifications of people, their conditions, their ideas, their perspectives. I envision the creation of exploratory worlds that help people build better understanding and empathy.”

Grace Wambura Mbuthia quoteGrace Wambura Mbuthia, associate at DotConnectAfrica

“I imagine living in Shared Planetary Life Spaces where digital life will always be on, a world where individuals are in control. The best knowledge, tools, resources and opportunities are accessed freely. And everyone could run their entire Expandiverse from everywhere.”

Mark Surman, executive director of the Mozilla Foundation

“By 2035, most of us will belong to a new kind of bank, trust or credit union, one that holds our data and represents our interests with the companies and government agencies we interact with online. Legally, this new kind of trust would be sworn to put our interests first.”

Eileen Donahoe, executive director of the Stanford Global Digital Policy Incubator

“In a new and improved digital realm in 2035, I hope private-sector companies are expected to engage in human-rights impact assessments with respect to the design, development and deployment of their digital products and services.”

Yvette Wohn, director of the Social Interaction Lab at New Jersey Institute of Technology

“Misinformation, online harassment, etc., will not go away … Companies, pressured by public outcry, will be developing more features that incorporate reflective design. They will realize that deep learning still is not able to ‘fix’ the problem of disinformation and harassment.”

Susan Crawford, a professor at Harvard Law School and former special assistant in the Obama White House

“Someday we’ll cease to differentiate between on- and offline, just as we have stopped talking about ‘electrified’ life. Much that we now treasure will disappear. But the human spirit is creative and playful—we’ll be up to new augmented shenanigans that we cannot now imagine.”

Michael H. Goldhaber, author, consultant and theoretical physicist

“Details of change can be hard to decide. With practically everyone connected via the internet, the solution may be tens or hundreds of thousands of citizen groups each focusing narrowly on one slice of one issue, yet interacting also with other groups dealing with connected concerns.”

Doc Searls, internet pioneer and co-founder of Customer Commons

“The improved digital realm of 2035 is one in which the Web still works but has been sidelined because there are better models on the Internet for people and organizations to get along, and better technologies than can be imagined inside the client-server model.”

Vint Cerf, Internet Hall of Fame member and vice president at Google

“People will learn while they work, not only in a burst at the beginnings of their longer lives. Data will inform policy decisions, and powerful processing tools will analyze and provide useful guidance. We will solve the problems of maintaining common healthcare records.”

Calton Pu, co-director, Center for Experimental Research in Computer Systems, Georgia Tech

“The distinction of facts from opinions would help reduce the propagation of misinformation and disinformation. This fundamental change will improve our physical and mental health, as well as bring social, economic and political benefits.”

Mei Lin Fung, chair, People-Centered Internet; former lead at the Federal Health Futures initiative

“Humility and a sense of inquiry are the only protection we have in exploring life enhanced, enriched and endangered by the vastly and rapidly expanding digital dimension. Digital Humanism is urgently needed as a counterweight to Digital Colonization driven by profit.”

Larry Lannom, vice president, Corporation for National Research Initiatives

“Vastly improved compute and network facilities will accelerate the quantity, quality and availability of the data on which science makes its advances. It will be instantly available to all in an understandable and reusable form, with essentially unlimited storage and compute power.”