Davis and three Elon students tested their marketing consulting skills in the 2022 AMA Triangle Marketing Jam collegiate event.
Four Martha and Spencer Love School of Business students represented Elon in the 2022 Marketing Jam Scholarship Competition hosted by American Marketing Association (AMA) Triangle.
Held virtually on March 26, students from North Carolina and South Carolina colleges and universities were placed into randomly assigned pairs to propose strategies to solve a client’s real-world marketing issue.
This year’s case asked teams how Lung Cancer Initiative (LCI) can recruit new donors and market to current donors to encourage them to move up to the next level of donation by providing sustaining support. Teams were also asked to consider how LCI can combat the stigma of lung cancer to different audiences in the community.
Participating from Elon were Business Fellows Alexandra Cope ‘24, Rachael Davis ‘24, Catherine McDonough ‘25 and Isabel Sachtleben ‘24. Within four hours, teams conducted a situational analysis and created an action plan, which they later presented to a panel of marketing professionals.
Davis and her teammate from Winthrop University were named the winners and received a scholarship prize.
“Being able to apply the concepts developed in class to a real-world client case study was a great way to see just how much I’ve learned.”
Reflecting on her experience, Davis stated, “AMA Triangle’s Marketing Jam was an incredible experience that helped me feel more confident in my marketing, presentation and communication abilities. Being able to apply the concepts developed in class to a real-world client case study was a great way to see just how much I’ve learned, and competing virtually in randomly assigned groups was an experience that I believe has helped me prepare for the workforce.”
The American Marketing Association is a professional association for marketing professionals nationwide, with 76 professional chapters and 250 collegiate chapters across the United States. Elon’s AMA collegiate chapter hosts workshops, guest speakers and professional development events to engage students outside the classroom.