Articles by Diane Swenson
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Elon professor explores how identity shapes trust in AI
July 7, 2025
Assistant Professor Smaraki Mohanty’s new research examines how consumer preferences for consistency and identity influence their acceptance of AI-generated recommendations.
Can a profile picture sway opinions?
July 7, 2025
A study by Assistant Professor Smaraki Mohanty investigates how subtle visual cues, like profile picture changes, may shape consumer attitudes toward brand activism.
Four alumni translate browser chaos into tech startup nurtured on Elon’s campus
June 23, 2025
Four Class of 2025 students turned a cluttered online-shopping headache into OneTap, a Chrome extension built with Elon University’s entrepreneurship resources and now headed for a full-time New York City launch.
Elon alumna secures $50,000 grant to accelerate neighborhood-matching startup
June 17, 2025
Taylor Casey ’16 secured a $50K NC IDEA Seed Grant for Kahmino, her neighborhood-matching startup, with support from Elon mentors, fueling plans for nationwide expansion.
Students turn entrepreneurial skills into community solutions
June 9, 2025
Associate Professor Elena Kennedy’s “Entrepreneurship for the Greater Good” class capped the spring semester with a Community Showcase that paired 23 seniors and juniors with five local nonprofits.
Advance Auto Parts CEO shares leadership lessons
June 2, 2025
Shane O’Kelly, president and CEO of Advance Auto Parts, visited Elon to share lessons on leadership, strategy and career growth during a Lessons from Leaders event.
Elon student receives department recognition for economics theses
May 29, 2025
The Department of Economics in Elon University’s Martha and Spencer Love School of Business has named senior Emma Leonard ’25 the annual Best Economics Thesis Award winner.
Elon finance professors find that lower “green” ratings may lead to investor pullback
May 29, 2025
A new study by Elon University’s Assistant Professor Drew Peabody and Associate Professor Kate Upton suggests that European funds moving from a strict “dark green” category to a lighter sustainability rating may see more investors withdraw their money.
Four Elon seniors earn SHRM-CP credential
May 27, 2025
Seniors Megan Gilligan, Anna Ellis, Nancy Wilkins and Matthew Graffeo earned the SHRM Certified Professional credential after passing the global HR exam in spring 2025.
Duncan George ’25 brings two year marketplace idea to life after international consulting collaboration
May 27, 2025
Energized by mentorship, finance major Duncan George ’25 turns a two-year marketplace concept into a global fintech partnership, building a unified digital storefront for student businesses.