Elon Sports Vision

For a second consecutive year, a team of four Elon University students advanced to the finals of the Sport Marketing Association Conference’s case study competition, identifying new content offerings and underserved audiences for Stadium, a fledgling digital television and internet sports network.

Elon alumna Shelby McKay ’13, senior academic advisor at George Washington University, provided a keynote address at the May 7 awards ceremony, highlighting her professional path and the influence of Elon’s community, while also sharing words of wisdom with the soon-to-be graduates.

The coordinating producer of Elon Sports Vision, formerly Maroon Sports, returned to her native Minnesota to support three of the network’s basketball-centric shows.

The April 23 event is headlined by a keynote address from former NBA Commissioner David Stern, followed by two panel discussions addressing the business impact and regulation of legalized sports betting. Tickets are on sale through April 17; Elon students, faculty and staff can attend at no cost, but must register in advance.

Elon was named PRWeek’s 2019 Outstanding Education Program and was celebrated at the PRWeek Awards dinner and presentation on March 21 in New York City.

As Elon University hits the midpoint of its semester and heads into spring break, community members will likely head home, maybe travel, certainly relax and – undoubtedly – stream content. Thanks to the School of Communications’ new channel available on Roku devices, Elon-produced content has never been more accessible.