MBA

Brian Lyons, Robert Moorman, Elena Kennedy, Rosey Bao and Sean McMahon shared their scholarship during the association’s annual meeting.

Research co-authored by Alisha Horky, assistant professor of marketing, examines both annoying marketing and creepy marketing from a consumer’s perspective.

The assistant professor of marketing and her co-author examine the Facebook “Like" from a product and service perspective.

The associate professor’s session focused on the value of collecting data for the purpose of recognizing patterns in the retail and point-of-service business.

The assistant professors of marketing present a framework and model to evaluate the impact of promotions on company revenue and profit.

The award is presented to the most outstanding Elon MBA student in the Class of 2016.

DonnaLee DeMaio, president and CEO of United Guaranty, delivered the keynote address to the 41 students in the Love School of Business who received master’s degrees in business administration and management on May 20.

Research co-authored by the assistant professor of marketing examines the situational influences on customers’ self-service technology decisions.

The North Carolina Association of CPAs recognized accounting professors Linda Poulson and Paula Weller for their presentation, “Improving Student Writing Skills in Accounting.”

Top business students were inducted into Elon’s international honor society serving business programs accredited by AACSB International.