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O’Mara, Cassill publish paper on study abroad experience

December 6, 2011

Kevin O’Mara, professor of management, and Art Cassill, Wesley R. Elingburg Professor of Accounting, had a paper entitled “The Value of a Study Abroad Experience for the Cayman Islands: Connecting and Reflecting” published.

Rodriguez, Honeycutt publish research on CRM

November 22, 2011

Michael Rodriguez, assistant professor of marketing, and Earl Honeycutt, Martha and Spencer Love Term Professor of Marketing, recently had their research on customer relationship management published.

O’Mara publishes paper on mass customization

November 16, 2011

Kevin O’Mara, professor of management in the Martha and Spencer Love School of Business, published a paper entitled “The Strategic Case for Mass Customization” in the summer 2011 issue of the Journal of Business and Behavioral Sciences.

LSB professors propose hybrid model of educational instruction for undergrads

November 8, 2011

Wesley R. Elingburg Professor of Accounting Art Cassill and professors of management Matt Valle and Kevin O’Mara recently published the article “Pedagogy, Andragogy or Something In-Between? Effectively Structuring Undergraduate Education for the 21st Century” in the proceedings of the 2011 Academy of Business Education conference.