The event sponsored by SAS, the Elon Center for Organizational Analytics and the Department of Mathematics and Statistics brought together national and regional speakers to share their expertise and knowledge. 

Cindy Fair, Tony Crider, Haya Ajjan and Jean Rattigan-Rohr shared their innovative scholarship, insights into teaching and approaches to community engagement at Elon Talks: Faculty Voices.

Planning Week marks the start of the academic year and provides an opportunity for faculty receiving funding from the Faculty Research and Development Committee to present their work.  

The associate professor’s session focused on the value of collecting data for the purpose of recognizing patterns in the retail and point-of-service business.

Participants learned from industry experts how to turn business analytics into profitable insights.

Research co-authored by the assistant professor of management information systems examines social media use by women entrepreneurs in Egypt and was published in International Journal of Entrepreneurship and Small Business.

Research co-authored by the assistant professor of marketing examines the relationship between advertising expenditures and perceptions regarding popular brands as held by children and mothers in the U.S.

Business managers and professionals in the local community attended the March conference to learn about the latest analytics trends and applications available to support companies.