Writing for the Brand

Consider the following points when communicating with an Elon student audience:

• Students should know that they are truly at the center of the Elon educational mission.
• Students can depend on the support and care of faculty and staff.
• Elon has a strong, unwavering commitment to diversity, equity and inclusion.
• Opportunities abound at Elon, but students need to act to take advantage of them. They are the stewards of their futures.
• Students at Elon are heard and seen; their ideas are encouraged and welcomed.

From day one at Elon, you begin to gain valuable hands-on experience, build relationships and confidently prepare for your future. Elon values you and is committed to creating inclusive community where you feel welcome. Opportunities are limitless here. Design your own path and lean into the rich relationships you are developing with faculty, staff, peers and alumni. These will be your lifelong connections and networks. Embrace Elon’s supportive community, which will inspire you to be a big thinker and a leader the world needs. By the time you graduate, you’ll have a wealth of real-world experiences that will support your transition to life after college and ensure you stand out when applying for your first job or graduate school.

Consider the following points when communicating with an Elon family audience:

• The holistic support system that Elon offers its students.
• A hallmark of an Elon education is the meaningful relationships students develop with faculty, staff and peers.
• The breadth of resources Elon provides families and students to help them navigate every aspect of the college journey.
• The ways Elon provides students with vital skillsets, from hands-on learning in the classroom to the Elon Experiences.
• Elon has outstanding career, graduate school and service outcomes (include metrics and student success stories).
  Within nine months of graduation, 96% of Elon students are employed, in graduate school or participating in service in programs such as Teach for America or Fulbright teaching assistantships.
• Elon’s value lies not only in the financial savings compared to similar-sized private schools, but also in the university’s capacity to empower and transform students into their best selves.

From the moment your student stepped on campus at Elon, they began to gain valuable hands-on experiences, build relationships and prepare for their future. By the time they graduate, they will have a wealth of real-world experiences to support their transition to life after college and ensure they stand out when applying for a first job or graduate school. At Elon, your student has access to opportunities to gain vital skillsets that equip them for the real world at every turn – courses rooted in Elon’s distinctive approach to engaged learning; close mentoring relationships with faculty and staff who serve as catalysts and coaches; enriching study abroad and service learning experiences; and so much more. Elon supports and empowers your student throughout their entire college journey as they transform into the best version of themselves. They leave self-assured, resilient and confident of their own paths and passions beyond Elon’s campus, inspired to be the big thinkers and leaders the world needs.

Consider the following points when communicating with a prospective student audience:

• Elon is different from other universities in that hands-on, experiential learning opportunities are available from day one.
• Elon helps students find their place in a community where everyone belongs and is valued.
• Elon celebrates the diverse backgrounds, cultures, experiences and perspectives of our community members.
• Elon is known for its five signature Elon Experiences and is a leader in global study.
• Elon’s emphasis is on relationships, mentoring and hands-on learning.

Learning is different at Elon. It’s up close and personal. It happens in the classroom and far beyond, through experiences that prepare you to be a leader and conquer the challenges of the real world. From the moment you step on campus, you’ll be immersed in valuable hands-on experience in a community that values you and is committed to creating an inclusive atmosphere where everyone belongs. Opportunities aren’t limited by your major or class year. Collaborate with faculty mentors who challenge you to think deeper. Broaden your horizons in South Africa, Prague or Peru. Research the role of certain proteins in leukemic cell lines. Make lifelong connections. Surrounded by a supportive faculty and staff who inspire students to be the big thinkers and leaders the world needs, Elon is the place where you’ll reach your goals.

Consider the following points when communicating with prospective graduate student audiences:

• Support services available to graduate students.
• Flexible options for certain graduate programs.
• For residential programs, Elon is in an excellent, affordable location that is a gateway to the world.
• Share opportunities that enhance our value propositions: academic quality, hands-on learning and student outcomes.
• Opportunity for global education within programs, as part of the Elon Experiences.
• Excellent employment prospects and high professional exam pass rates.

Elon University’s graduate programs offer stimulating intellectual communities built on close interaction with faculty, academic engagement with peers and a university environment fully committed to inquiry and research. Whether you are looking to change or advance your career, learn new skills, pass required professional licensure exams or follow a passion, your faculty and peer mentors are here to help you achieve your professional goals at Elon University.

Consider the following points when communicating with a prospective family audience:

• Elon’s value lies not only in the financial savings compared to similar-sized private schools, but also in the university’s capacity to empower and transform students into their best selves.
• Elon’s 4-1-4 calendar gives students ample time to create a path that best suits their needs.
• Share examples of Elon’s outcomes – how students graduate prepared to enter the world with a job secured.
  Within nine months of graduation, 96% are employed, in graduate school or participating in service in programs such as Teach for America or Fulbright teaching assistantships.
• Students can create an individual experience that best suits their needs.
• There is a vast variety of support, services and resources available.
• Elon is a very safe campus and town.

Elon students are engaged learners who work on their own, with peers and alongside faculty to solve problems and master difficult materials. They serve others while studying abroad. They learn on the job through internships and tie those experiences to research with faculty mentors. By the time they graduate, they have a wealth of real-world experiences that support their transition to life after college and ensure they stand out when applying for a first job or graduate school. Whether they choose to participate in our nationally recognized global study program, double or triple major or take on multiple leadership roles, they can do it all within four years. Elon is committed to providing this exceptional education in the one of the safest cities in North Carolina.

Consider the following points when communicating with an alumni audience:

• The deep connection to the university and the relationships, places and experiences that meant so much to them.
• Elon’s commitment to nurturing students’ potential and cultivating leaders the world needs extends long after graduation.
• Alumni can build community through local chapters, affinity networks, campus events, councils and committees.
• The continued personal and professional development support Elon offers its alumni, such as webinars, Elon Next courses, career resources and more.
• The important role alumni play in supporting the journeys of current and future students (volunteer opportunities, mentoring relationships, etc.).
• Elon’s national rankings, metrics and external recognitions that build pride and contribute to the value of an Elon degree.

At Elon, we are committed to fostering lifelong connections and providing opportunities for your continued personal and professional growth. Join one of Elon’s 36 regional chapters and meet alumni in your region at a baseball game, volunteer activity or Elon Day event. Come back to campus for Homecoming to reconnect with old friends, grab coffee with your favorite professor and show your Elon pride as you cheer on the football team. Sign up for free career coaching or an Elon Next course to further your professional development or contact the Student Professional Development Center to recruit Elon interns for your business. Your ongoing support and involvement are crucial in ensuring your alma mater continues to thrive and maintain its position as a national leader in engaged learning. Together, we can uphold Elon’s legacy and secure a bright future for generations to come.

Consider the following points when communicating with an employee audience:

• The resources Elon offers faculty and staff to continue professional development, such as the Career Development Institutes, the Center for the Advancement of Teaching and Learning and the Office of Leadership and Professional Development.
• The university cares about their personal development and well-being and opportunities for employee wellness, work-life balance and community building.
• Elon’s status as a top-ranked university for innovation is due to faculty, staff and student achievements.
• Elon’s commitment to diversity, equity and inclusion fosters an inclusive environment in which to learn and work.
• Metrics and external recognitions such as the No. 1 ranking for excellence in undergraduate teaching by U.S. News & World Report – validate individual employees’ roles in contributing to this success.

At Elon, employees work in a truly student-centered environment that empowers individuals and embraces differences. Elon cultivates students into leaders the world needs and the best versions of themselves, and faculty and staff play a pivotal role in this transformation. As the No. 1-ranked university in the nation for undergraduate teaching excellence by U.S. News & World Report, Elon is home to a distinctive engaged learning environment where students enhance their knowledge through hands-on experience and mentors are catalysts for growth. The university is equally committed to enriching its dynamic community of passionate and intellectually curious faculty and staff. The Center for the Advancement of Teaching and Learning offers a wealth of resources to help faculty bolster their abilities as educators even further. Employee resource groups provide a platform for collaborative personal and professional development. A dedicated Faculty and Staff Wellness Center nourishes employees’ minds, bodies and spirits. With an intentional and bold approach, Elon paves the way for faculty and staff to flourish as individuals and educators.

Consider the following points when communicating with a higher education influencer audience:

• Sustained and improved national rankings and other external recognitions reinforce Elon’s position as a leading national university.
• The key differentiators that set Elon apart from large research institutions and other liberal arts institutions include its unique model for engaged learning.
• Elon takes a holistic approach to student well-being through initiatives such as HealthEU.
• Elon provides exceptional resources for continued faculty and staff development, including the Center for Engaged Learning and the Center for the Advancement of Teaching and Learning.
• Elon ranks as a top university for innovation nationally, with many examples of student and faculty achievements.

Elon University is a nationally recognized leader in engaged, experiential learning that prepares graduates to be creative, resilient, ambitious and ethical citizens of our global culture. With an intentional focus on outstanding teaching and hands-on learning, an Elon education happens within a relationship-rich framework that involves mentors and peers helping students connect the dots between knowledge and the impact it can make. The Elon curriculum is grounded in the traditional liberal arts and sciences with an emphasis on global experiences and career development. With an 11:1 student-faculty ratio, professors incorporate active learning strategies into their courses in addition to lectures. Central to Elon’s scholarly model built upon collaboration, mentorship and innovation are five signature programs that comprise the Elon Experiences — study abroad, internships, undergraduate research, service and leadership. All students participate in at least two of these experiences outside the classroom, and many complete all five. This distinctly experiential approach to teaching and learning is why U.S. News & World Report has ranked Elon No. 1 in the nation for undergraduate teaching excellence for three consecutive years, and why Elon is the only college or university ranked in the top 20 in all eight U.S. News categories of programs linked to student success and positive learning outcomes.

Consider the following points when communicating with a general audience:

• Elon is different because engaged learning opportunities are available from day one.
• Elon has a strong a commitment to diversity, equity and inclusion.
• Elon is a national leader in global study and undergraduate teaching.
• Elon offers an array of graduate programs.
• Elon is a special place that you need to visit yourself to fully appreciate.
• Elon’s world-class facilities for academics, athletics and student life.
• Elon’s exceptional outcomes, emphasizing that students graduate job ready.
• Elon’s significant economic impact on the state and the region, which was articulated in a 2021 impact study.
• Elon is a strong partner in the community, and has created myriad programs that reach into the community and make it a better place, as evidenced in the Achieving Excellence Together publication.

Elon students are engaged learners who work by themselves, with peers and alongside faculty to solve problems and master difficult materials. From the moment they step on campus, more than 7,000 students begin gaining valuable hands-on experience in a place that values them and is committed to creating inclusive communities where everyone belongs. Opportunities aren’t limited by their major or class year. Elon students serve others while studying abroad, learn on the job through internships and tie those experiences to research with faculty mentors. By the time they graduate, they have a wealth of real-world experiences that support their transition to life after college and ensure they stand out when applying for a first job or graduate school. Within nine months of graduation, 96% are employed, in graduate school or participating in service in programs such as Teach for America or Fulbright teaching assistantships.