Chamber of Commerce enlists Elon
Students work in Burlington community


Elon University students are testing the possibility of doing video production work for the Alamance County Chamber of Commerce as a regular part of the curriculum.

The Chamber sponsors a monthly program titled "It's Your Business" that airs on Time Warner Cable's local-access channel. Each episode of the program highlights four local businesses that are members of the Chamber of Commerce. For the past several years, Mark Hall with TWC had produced the 30-minute program. In November, communications professors Gerald Gibson and Vic Costello met with Chamber representatives to discuss the possibility of taking over the show.

They decided to test the idea over the following two university terms. During Winter Term 2003, students in Costello's section of JCM 240 Introduction to Television Production participated in a two-day production marathon, shooting new episodes of the program.

Students, with the help of Costello and Elon Television staff member Jay McMerty, worked in two-person production teams that traveled to 16 area businesses to produce individual segments for four new episodes of "It's Your Business." The students also edited the programs, which will air on the local-access channel at 7:30 p.m. Tuesdays between February and May.

During the Spring Semester, Gibson's JCM 352 Corporate Video class will produce additional episodes to be aired on Time Warner Cable in Alamance County during the summer months.

"We see a partnership with the Chamber of Commerce as a natural tie-in with the Corporate Video course," said Costello. "Assuming the School of Communications adopts a planned new curriculum, the Corporate Video course will be offered perhaps as often four times per year. This would allow us to stay involved in production of the program throughout the entire academic year."

Local concerns and people covered by the Winter Term students include: Elite Boutique; Bodies in Progress; Pat's Flowers & Gifts; The Burke Manor Inn; Custom Made; Shirley & Shawn Day Spa and Salon; Back Stage Cafe; Central Carolina Veterinary Hospital; Sandy's Subs; Trinity Wholeness Center; D.W. Perry Construction Company; The ARC of Alamance County; Barrister's Cafe; David Grinstead; McPherson Cleaners; Family Abuse Services.



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Last Modified:  2/01/03
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