Business and Corporate Communications triple major Annette Randall's
paper "An Analysis of Brand Loyalty in NASCAR" has been accepted
for presentation at the Southern States Communication Association
Undergraduate Honors Conference April 1-4 in Tampa.
the paper as part of her Senior Seminar coursework, under the direction
of Dr. Jessica Gisclair. It is based on a survey of the fans of
NASCAR auto racing. Randall found that the longer a person has been
a NASCAR fan, the higher the personŐs level of brand loyalty. Longtime
fans are more likely to purchase products solely because they are
affiliated with NASCAR, and they are more likely to buy a product
that is NASCAR-affiliated than a product that is not.
worked as an intern and a freelance employee for Lowe's Motor Speedway
and expects to pursue a career tied to NASCAR.