Live Oak Communications earns gold in Go Green advertising competition
The student-run strategic communications agency was honored for its fall 2014 “Giving Tuesday” campaign that was created for EarthShare North Carolina, one of the organization’s nonprofit clients.
Live Oak Communications, Elon University’s student-run strategic communications agency, received a 2015 Go Green Advertising Awards competition Gold Award for its “Giving Tuesday” campaign. The fall 2014 marketing promotion was recognized in the competition’s Social Media – Series category.
Live Oak created the fundraising campaign for its nonprofit client EarthShare North Carolina, a coalition of 70 organizations that works throughout the Tar Heel state to preserve and protect the environment. The student-run agency developed the social media campaign to reflect EarthShare’s mission, incorporating imagery of North Carolina’s landscape, products and people.
“I should note that this is not a student award show, which really speaks to the level of work that our Live Oak students produce,” said Hal Vincent, a lecturer in the School of Communications and the faculty director of Live Oak Communications. “Live Oak is really emerging a full strat comm agency, and this honor is just another example of that. Our students are really showing their skills and raising the bar for future campaigns.”
The Go Green Advertising Awards program bills itself as the “most exclusive national-level competition recognizing organizations and agencies for excellence in the marketing and promotion of green-themed, eco-friendly products and services.”
Live Oak’s Giving Tuesday campaign was also honored at the Triangle Advertising Federation’s 2015 American Advertising Awards Gala in February. The agency and campaign received a Gold ADDY Award, recognizing the project's “creative excellence.”