Sport Management

The Sport Management major prepares students for the business of sport, including professional sport, college athletics, recreation, and sport-related agencies. Through extensive practical applications, students develop an understanding of community and global service, with an emphasis on leadership and professional skill development. The major prepares students for careers related to professional sport, athletics, community sport and the operation of corresponding facilities.

Required minor, double major or semester abroad: To promote academic depth, all students must complete a minor, double major or a semester abroad (totaling 12 credit hours or more) in an Elon-approved program. (For those pursuing a Business Administration minor, SPT 351 satisfies the requirement for either BUS 304 Introduction to Marketing or MKT 311 Principles of Marketing.)


Virginia Tech baseball coach calls Kyle Sarazin ’19 a ‘big-time addition’ to coaching staff

The recent Elon graduate was named the Hokies’ director of player development, hired to assist the Atlantic Coast Conference program with coaching and development strategies, while utilizing new analytics software and equipment.

Six student-athletes recognized as CAA Leadership and Sport Excellence Award winners

Elon against leads the conference in the number of students selected for the award which honors leadership, integrity, teamwork and sportsmanship on and off the field. 

School of Communications adopts new departmental structure

To further strengthen Elon's student-centered learning environment, the School of Communications faculty and leadership decided to move to a new format with six undergraduate programs on June 1.

Sport Management Department celebrates outstanding students at end-of-year banquet

Elon alumna Shelby McKay ’13, senior academic advisor at George Washington University, provided a keynote address at the May 7 awards ceremony, highlighting her professional path and the influence of Elon’s community, while also sharing words of wisdom with the soon-to-be graduates.

Sport Management Symposium addresses potential impact of legalized sports gambling

Former NBA Commissioner David Stern’s keynote address provided the kickoff for the inaugural symposium, featuring two panel discussions about the legalization and regulation of sports betting and its potential business impact across North Carolina and elsewhere.

Former WNBA commissioner visits Sport Management Department

Donna Orender spoke with students and faculty, highlighting her athletic and professional career, which includes leading several high-profile companies.

Elon alumni receive World Series rings

Benjamin Morse ’15, Carter Speers ’17 and Matthew Gladstone ’18 were among the members of the Boston Red Sox organization to receive championship rings during the team’s 2019 home opener.

Sport Management Symposium to examine the legalization of sports betting

The April 23 event is headlined by a keynote address from former NBA Commissioner David Stern, followed by two panel discussions addressing the business impact and regulation of legalized sports betting. Tickets are on sale through April 17; Elon students, faculty and staff can attend at no cost, but must register in advance.

Diamond data: Elon students immerse themselves in baseball analytics

A team of sport management and business majors recently competed in the 2019 Society for American Baseball Research (SABR) case competition while also providing analytics support for the Elon Phoenix baseball team.

Now streaming: Find the Elon School of Communications on your Roku devices

As Elon University hits the midpoint of its semester and heads into spring break, community members will likely head home, maybe travel, certainly relax and – undoubtedly – stream content. Thanks to the School of Communications’ new channel available on Roku devices, Elon-produced content has never been more accessible.