Rhetoric, one of the oldest liberal arts and
developed in ancient Greece to prepare citizens for
active participation in democratic society, has long been
focused on connecting itself to "the life of the
polis." The English major concentration in Professional
Writing and Rhetoric (PWR) reflects a national trend in
higher education, as well as a long tradition within the
discipline of rhetoric, to more clearly connect the liberal
arts to worlds beyond the walls of academia.
Though distinctly not a pre-professional program, PWR
prepares students to be more critically reflective, civically
responsible communicators in their daily lives and,
primarily, workplace contexts.
Programmatic Assumptions
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We approach professional writing and rhetoric not simply as
a functional art limited to the means of production, but as
a critical social practice that includes engaging in the
cultural production of social ends.
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We approach professional writing and rhetoric as a way of
acting effectively and wisely within complex situations,
corporate, civic, and personal.
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We conceive of "writing" broadly, and paired with
"rhetoric," extend the concentration's scope
of study and practice to a wide variety of symbolic action.
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We understand professional writing and rhetoric to be a
situated art.
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We value the integration of theory and practice.
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We approach 'professional writing and rhetoric' as
one, integrated disciplinary field of study and practice.
Programmatic Goals
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Students will learn, often through working hands-on with
actual clients, how to analyze, reflect on, assess, and
effectively act within complex contexts and rhetorical
situations.
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Students will learn to approach a wide variety of
communication practices (e.g., visuals, multimedia,
collaboration, and research) from the perspective of
writing and rhetoric.
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Students will study a wide variety of rhetorical techne
(i.e., strategies) and, by working within and reflecting on
actual rhetorical contexts, learn to adapt and develop
rhetorical strategies and heuristics appropriate to
specific situations.
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Students will show an ability to integrate theoretical
knowledge and professional practice.
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Students will adopt a disciplinary identity as a writer and
see themselves as experts (i.e., professional
writers/rhetors) who bring particular (e.g., rhetorical)
ways of seeing and ways of acting in and on the world
around them.
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Students will understand that writing participates in
socially constructing the worlds within which we live,
work, play, etc.
History
Professional Writing and Rhetoric (PWR) is one of the four
concentrations offered by the English Department at Elon
University. The program was pre-dated by the Writing
Concentration, which had been developed in 1994 and modeled
largely on masters programs designed to prepare teachers of
writing. A small number of fine students graduated from
that early program.
In an attempt to make an advanced rhetorical education more
responsive to undergraduate students, the Writing
Concentration was dramatically revised in 1999. The
concentration was, then, renamed to reflect the
concentration's revised focus on the integrated study of
rhetoric and writing within, primarily, professional
contexts.
The 2000-01 academic year marked the first in the history of
the new Professional Writing and Rhetoric concentration. In
that first year, three students graduated as English majors
with concentrations in PWR. In the second year, the program
graduated seven more students, and then ten more followed in
the 2002-03 academic year.
As the number of graduates has grown, we are proud to say
that the quality of those students choosing to study in the
program has remained high. The comments our students'
senior seminar portfolios receive from outside reviewers
continually confirm what PWR students and professors believe:
"PWR graduates are liberally
educated, critically reflective about the roles writing and
writers play in our world, civically minded, and
well prepared to assume active roles
within the workplace."