Live Oak Communications, a student-run, full-service communications agency started by the School of Communications, is currently seeking qualified applicants for the fall of 2008.
Live Oak Communications has already worked to
develop and execute client programs in the North Carolina region, including
both for-profit and not-for-profit organizations. Services offered include public relations,
advertising, special event marketing, viral marketing, media relations, web
site development, video creation and graphic design. Students from all majors and years are
encouraged to apply for specific positions.
“Live Oak is seeking students with
excellent writing skills, as well as enthusiasm, resourcefulness, creativity
and critical thinking skills,” said Professor Lee Bush, faculty director for
the agency. “The agency is also
interested in applicants with visual technology expertise, including video and
film production and graphic design. This
is a great way for students to build a professional identity and portfolio
while gaining experience on real client projects.”
In its inaugural year, Live Oak has
worked for six different clients both on and off campus. For Earth Share of North Carolina, a
federation of local and regional environmental organizations, Live Oak launched an
awareness-building campaign in the fall that received wide-spread media
attention across the state, and will soon launch a “green team” campaign
targeted to North Carolina businesses.
In addition to ESNC, Live Oak also represents The Winery at Iron Gate
Farms, an award-winning winery located in Mebane, NC; the ZipCar initiative in
conjunction with the Elon Environmental Council; and an alcohol-awareness
campaign for the Presidential Task Force on Alcohol.
serve client needs, Live Oak has particular interest in students with art,
business, or design backgrounds, as well as communications’ expertise. Students may apply by filling out an
application and returning it by April 16 to Professor Lee Bush, Campus Box 2850,
or by turning it into the School of Communications office.
Interviews will be
conducted in late April by the director and assistant director.
The term “account executive” is a professional
communications term used to describe individuals who work on a specific client
account. Live Oak is structured into
client teams made up of AE’s who write and pitch stories to the media, organize
events, and do whatever is necessary to achieve their client’s communications
needs. All majors and years are welcome
Team leaders are in charge of “leading” individual accounts
for clients. Along with a group of
account executives, the team leader will develop and ensure that each client
reaches its particular communications goals.
Duties include developing campaign plans and delegating responsibilities
among AE’s. All majors are welcome to
apply. Applicants must be of junior or senior
status during fall of 2008.
Creative Team Executives:
Live Oak’s newest and most artistic arm of the agency,
creative executives, will work with
client account teams to develop creative elements such as logos and other graphic
identities, web sites, advertising layouts, online videos and more. Students applying for this position should
have a strong artistic interest in visual technology. This opportunity would be a great way to add
material to any art, business, or communications portfolio. All majors and
years are welcome to apply.
The assistant director will work closely with the director
and faculty director to oversee Live Oak Communications’ budget, account teams,
and promotional material. The assistant director will be paid for the semester
and will have the opportunity to apply for director the following year. All majors are welcome to apply. Applicants must be of junior status during
the fall of 2008.
For more information, contact Assistant Director Sean Flynn at email@example.com.