Elon University’s student-run strategic communications agency and the Greensboro-based content marketing firm announced their first fall event, building on a partnership that began in spring 2015.
Live Oak Communications, with the support of the Communications Living Learning Community, will offer the first of three “Echo Sessions” on Tuesday, Sept. 15. The session will run 4:15 to 5:15 p.m. in the McEwen Communications Building, Studio B.
Project Echo is the millennial think-tank partnership between Live Oak and Pace, the 2013 Content Marketing Institute Agency of the Year. Echo Sessions include a presentation from a content marketing/creation expert and seek student (millennial) bounce back – hence the echo.
Pace’s Heather Keets Wright, who has a diverse communications background as a journalist, writer and strategic communicator, will lead this session. Additional Pace professionals will be on hand to talk and network with students.
This is the fall semester’s only session held on campus; future sessions will be hosted at Pace headquarters and the Co//ab space in Greensboro.
At its roots, Project Echo is a program aimed at developing unique insights and strategies to create genuine connections between brands and millennials. For Elon, the collaboration will provide Live Oak staff members invaluable experience working with real-world clients and projects, as well as networking opportunities and Pace-led educational sessions. Additionally, the partnership will offer Pace and the brands the agency represents more insight to the millennial population, gathering the perspectives of Elon students on how to connect to the young adult generation.