Eunique Jones Gibson, 'Everything Must Change' – March 8

The founder of the "Because of Them, We Can™" campaign visits Elon University for a program sponsored by the Liberal Arts Forum.

Eunique Jones Gibson
Tuesday, March 8
Eunique Jones Gibson, “Everything Must Change”
Whitley Auditorium, 7:30 p.m.

Gibson’s March 8 lecture is sponsored by the Liberal Arts Forum. Admission is free and a ticket is not required.  

Armed with an uncanny imagination, Gibson attended Bowie State University. She honed a go-getter mentality instilled by her parents and pursued internships with NASA, The Russ Parr Morning Show (Radio-One), SONY BMG, AFSCME, and the AFL-CIO. After graduation, Gibson accepted an online advertising position with Microsoft that allowed her to foster relationships and strategic partnerships. 

Always socially conscious with a burning desire to effect change, Gibson soon began to combine her business acumen with artistic passions to build community through culturally conscious media. In February 2012, following the death of Trayvon Martin, Gibson created her first photo awareness campaign – I AM Trayvon Martin. The campaign spread through social media and online news outlets around the world and inspired others to use their voice to highlight social injustice and the need for change. 

In 2013, Gibson launched the Because of Them, We Can™ campaign during Black History Month with a mission to empower the next generation to honor the legacy of their ancestors through their own individual pursuit of greatness. The campaign features photographs of children channeling leaders, activists, and celebrities, past and present. 

Because of Them, We Can™ grew into something bigger than the twenty-eight day tribute she originally planned. It is now considered one of the most prolific and virally successful Black History campaigns and is featured on the websites of The Huffington Post, BuzzFeed, RollingOut, The Washington Post, and to name a few.

Gibson now dedicates herself full-time to the BOTWC movement to build the esteem of others while encouraging them to pursue their dreams. Her work has earned her recognition as one of Washington D.C.’s “Top 30 under 30,” and in 2013 BET named her a Black Person on the Brink of Greatness.