4 p.m. | Sankey 308
Kathleen Crosby, director of the Office of Health Communication and Education at the FDA’s Center for Tobacco Products, will present a lecture titled “Can Persuasive Advertising Shape Hearts and Minds? Absolutely!” on Monday, April 1, at 4 p.m.
During the lecture, which will be held in Sankey 308, Crosby will discuss how persuasive campaigns can influence audiences to make significant behavior changes. Her award-winning work includes the FDA’s “Real Cost” campaign, which has been proven to have prevented 580,000 at-risk teens from smoking.
Light refreshments will be served.
The event is sponsored by the School of Communications, Department of Public Health Studies, the University Committee on Alcohol and Other Drugs, and SPARKS.