The assistant professor of communication design contributed a chapter to a newly released textbook that aims to prepare the next generation of journalism, media and advertising educators.
Shannon Zenner, assistant professor of communication design, authored a chapter in a newly published textbook focused on journalism and media education. Zenner wrote the chapter titled “Teaching Advertising Creative” for “Teaching Communication, Vol. 3: Journalism and Media,” released in January by Cognella Academic Publishing. The book is part of the Teaching Communication series, which offers research-based guidance for instructors developing and refining communication courses.
Edited by Susan Keith of Rutgers University, the volume addresses instructional approaches across journalism, public relations, advertising and media studies. Topics include media literacy, visual storytelling, digital newswriting, broadcast reporting, data journalism, podcasting, public relations strategy and advertising campaign development. The collection also examines teaching about race, gender, media representation and social media engagement.
“Teaching Communication, Vol. 3: Journalism and Media” is available in print and digital formats.
In other recent scholarship, Zenner served as a co-author of a peer-reviewed study examining how Americans attach political meaning to typography, revealing that fonts themselves can function as markers of affective polarization. The article appears in the December issue of Visual Communication Quarterly, a quarterly academic journal.