Love School of Business

The Doherty Center for Entrepreneurial Leadership, in partnership with the Wake Forest University Angell Center for Entrepreneurship, hosted this month the inaugural University Entrepreneurship Summit of North Carolina, which brought together more than 100 leaders in entrepreneurship initiatives, education and research from around the state.

Email signatures, or “sig files,” may be the best-kept secret in the marketing world. But as Elon University professor Earl Honeycutt shows in new research, due to be published this winter in Cornell Hospitality Quarterly, not many companies take advantage of an advertising feature that can reach many thousands of potential customers.

Bill Burpitt, associate professor and chair of the MBA program at Elon University, gave an invited talk at the 15th Annual Part-time MBA Conference held in October at Pepperdine University.

David Noer, the Frank S. Holt Jr. Professor of Business Leadership at Elon, had his monthly column published Nov. 9, 2008, in the (Greensboro, N.C.) News & Record and was recently cited as an expert in the cover story for the November 2008 edition on HR Magazine.

John A. Allison, the chairman and chief executive officer of BB&T Corporation, offered students lots of advice this week as the 2008 Martha and Spencer Love School of Business Ethics Speaker. Top on his list? Find purpose in life by doing something that betters the world, but make it an activity you enjoy.

John A. Allison, chairman and CEO of BB&T, comes to Elon University on Nov. 5 as the 2008 Ethics in Business speaker for the Martha and Spencer Love School of Business. Allison delivers his lecture at 4 p.m. in the LaRose Digital Theater inside the business school.

Norris Gunby Jr., assistant professor in the Love School of Business, has had a strategic management discipline-based paper accepted.

Susan Manring, an associate professor of management, has co-authored an article with Sam Moore in the Journal of Cleaner Production titled "Strategy development in small and medium sized enterprises for sustainability and increased value creation."

Art Cassill, a professor of accounting, has been named Elon University's first Wesley R. Elingburg Professor. Cassill was recognized during Fall Convocation on Oct. 23, where Elon trustee Wes Elingburg and his wife, Cathy, were in attendance for the presentation. It was their generous gift to the university that made possible the endowed professorship.

David Noer, the Frank S. Holt Jr. Professor of Business Leadership at Elon, had a column published Oct. 26, 2008, in the (Greensboro, N.C.) News & Record. The column, "How to resist spin masters," advocates the need for all responsible citizens to resist the spin put on events by the media and develop the capacity for reflection and healthy skepticism.