Marketing & International Business

Research co-authored by the assistant professor of marketing examines the situational influences on customers’ self-service technology decisions.

The associate professor of marketing shared his insights on the effects of color preferences among consumers in modern society.

Four Martha and Spencer Love School of Business students analyzed a given case from the standpoint of financial, legal/regulatory and ethical dimensions.

Research co-authored by the assistant professor of marketing examines the relationship between advertising expenditures and perceptions regarding popular brands as held by children and mothers in the U.S.

6 p.m. | LaRose Digital Theatre

Marketing professor Marko Sarstedt shared advice at Elon University from Feb. 11-12 for students and professors interested in hands-on data analysis.

The accomplished young alumnus and entrepreneur received 55 percent of the vote in city elections held Nov. 3, 2015, propelling him to the top elected position in Alamance County's largest city.

Elon Sales Team member Shakori Fletcher '16 took first place at the mock sales role play competition hosted by Ball State University.

The senior lecturer in operations and supply chain management was quoted in the High Point, N.C. newspaper about variations in local gas prices.

Graduating senior Kyle Hoganson spent much of the past year taking photos of Fonville Fountain from the same spot under the Alamance portico – and a new photo collage is his gift to the university community.