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In My Words: Social media posts may be forever, but your online brand isn’t

October 17, 2022

In this column distributed by the Elon University Writers Syndicate, Professor of Psychology Mathew Gendle writes about the transitory nature of social media platforms and calls into question the long-term value of investing significant time and resources in creating expansive personal brands on social media. The column was published by the The Virginian-Pilot and the Wilson Times.