the fifth time in the past six years, research by School of Communications
faculty member Dr. Connie Book has been selected as a first-place
winner in the Broadcast Education Association's annual competition.
Book has done solo work or teamed with colleagues to win honors
in 2004, 2003, 2002, 2001 and 1999.
Book and Elon
colleague Brooke Barnett teamed to win a 2004 first place in the
Communication Technology division with their paper "PCTV: Consumer
Expectation and Value."
In 2003, Book
teamed with Elon colleagues Jessica Gisclair and Don Grady to win
in the International Division for their paper, "Building a Foundation
for Further Testing of Chinese University Students Media and Internet
In 2002, Book's
study of digital television adoption won the open category.
In 2001, Book's
study of media framing of the cable television industry won the
In 1999, her
study of consumer attitudes concerning high-definition television
won the open category.
Book has assembled
a group to present a session on undergraduate research at this year's
BEA conference. The six-member panel will include Barnett and School
of Communications Advisory Board member Reggie Murphy of USA Today's
research staff. Book said she hopes to use the presentation to initiate
the establishment of an undergraduate research journal in communications.
The panel is titled "Practitioners
to Strategists: Rethinking the Scope of Undergraduate Education
The panel description
of undergraduate education in electronic media is constantly evolving
to respond to marketplace demands. We find a growing industry demand
for undergraduates who can think strategically about media applications.
In fact, a majority of the proprietary research in this country
is conducted by those with undergraduate degrees and is typically
applied rather than solely theoretical research. This level of problem
solving has traditionally been associated with graduate studies,
and a significant number of undergraduate programs do not offer
opportunities or rewards to the undergraduate research student.
This panel explores the current trends in communication that have
led to this marketplace demand for our majors, how undergraduate
research is currently being mentored in communication programs,
and how it is being mentored in other disciplines and offers a proposal
for an undergraduate research journal in communication.