Book wins BEA first;
Fifth time in six years

 

For the fifth time in the past six years, research by School of Communications faculty member Dr. Connie Book has been selected as a first-place winner in the Broadcast Education Association's annual competition. Book has done solo work or teamed with colleagues to win honors in 2004, 2003, 2002, 2001 and 1999.

Book and Elon colleague Brooke Barnett teamed to win a 2004 first place in the Communication Technology division with their paper "PCTV: Consumer Expectation and Value."

In 2003, Book teamed with Elon colleagues Jessica Gisclair and Don Grady to win in the International Division for their paper, "Building a Foundation for Further Testing of Chinese University Students Media and Internet Activity."

In 2002, Book's study of digital television adoption won the open category.

In 2001, Book's study of media framing of the cable television industry won the open category.

In 1999, her study of consumer attitudes concerning high-definition television won the open category.

Book has assembled a group to present a session on undergraduate research at this year's BEA conference. The six-member panel will include Barnett and School of Communications Advisory Board member Reggie Murphy of USA Today's research staff. Book said she hopes to use the presentation to initiate the establishment of an undergraduate research journal in communications. The panel is titled "Practitioners to Strategists: Rethinking the Scope of Undergraduate Education in Communication."

The panel description follows:

The nature of undergraduate education in electronic media is constantly evolving to respond to marketplace demands. We find a growing industry demand for undergraduates who can think strategically about media applications. In fact, a majority of the proprietary research in this country is conducted by those with undergraduate degrees and is typically applied rather than solely theoretical research. This level of problem solving has traditionally been associated with graduate studies, and a significant number of undergraduate programs do not offer opportunities or rewards to the undergraduate research student. This panel explores the current trends in communication that have led to this marketplace demand for our majors, how undergraduate research is currently being mentored in communication programs, and how it is being mentored in other disciplines and offers a proposal for an undergraduate research journal in communication.

 

 

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