Predictions site adds
experts' take on future


The workplace, family life, education and many other foundations of society will undergo fundamental changes due to advances in Internet technology over the next decade. That is the forecast of nearly 1,300 leading technology experts, consultants and scholars who responded to a fall 2004 survey by the Pew Internet & American Life Project and Elon University's School of Communications.

The survey results attracted national and international media attention when they were released Jan. 9. They provide
a vision of a networked, digital future that enhances many peoples' lives, but also has some distressing implications. The survey included many scientists and engineers who created the first Internet architecture, along with current technology leaders in corporations, media, government and higher education. Nearly half of those responding began using the Internet sometime in the decades prior to 1993.

Among the respondents were people affiliated with IBM, AOL, Microsoft, Intel, Google, Internet2 and Oracle; Harvard, MIT and Yale; and the Federal Communications Commission, FBI, U.S. Census Bureau, Social Security Administration and U.S. Department of State.

The survey questions were based on a retrospective study that recorded predictions first made between 1990 and 1995, when the internet was just beginning to take off. The "Early 1990s" study was directed by Janna Quitney Anderson, an assistant professor in the School of Communications. It was developed from an original concept by Lee Rainie, director of the Pew Internet & American Life Project and a member of the school's Advisory Board. In the spring of 2003, Anderson enlisted 62 of Harlen Makemson's Media History students in the collection of more than 1,200 early predictions. She and others added more entries to the site, which eventually swelled to more than 4,200 entries. The collection of early 1990s predictions was converted into an online database.

Rainie and Anderson worked together to conceive and construct two more elements for the Predictions site before the online database was revealed as a public resource in January 2005. The first is a "Share Your Vision" database, to which anyone anywhere can add his or her predictions for the future of networked communications. The second element is the "Experts Survey." Rainie and Anderson collaborated with Susannah Fox, Pew Internet associate director, in putting together the official Pew report on the survey.

A number of experts who were quoted in the early 1990s predictions database were invited by e-mail to take a web-based survey, and they were invited to ask their friends to take it as well. Respondents were asked to forecast the next decade of Internet development, sharing their views about how things will look in 2014. Among the findings are the following:

- Two-thirds of the experts predict at least one devastating attack on network information infrastructure or the country's power grid in the next 10 years. Some experts believe serious attacks will become a regular part of life.

- 59 percent of these experts predict increased government and business surveillance as computing devices are embedded in appliances, cars, phones and even clothing.

- 57 percent of these experts predict more virtual classes in formal education, with students grouped by interests and skills, rather than by age.

- 56 percent of these experts predict changes in family dynamics and a blurring of the boundaries between work and leisure as telecommuting and home-schooling expand.

- 54 percent look for a new age of creativity in which people use the Internet to collaborate with others and share music, art and literature.

- 53 percent predict that all video, audio, print and voice communications will stream to coordinating computers in homes and offices via the Internet.

The Internet experts said the news and publishing industries will undergo the most dramatic changes over the next decade, with new "digital media titans" forming connections across media, entertainment, advertising and commerce. They also predict major changes ahead for educational institutions, workplaces and health care institutions. Fewer changes are predicted for religious organizations.

While some experts look for the development of a "more thoughtful" Internet, others are more pessimistic, calling the increasing online data "drivel," diluting the quality of information that is available.

Rainie said respondents' answers display a conflict between their hopes for the Internet's positive potential and their reality-based opinions of what can really be accomplished in the next 10 years. "Experts are both in awe and in despair about the state of the Internet," he said. "They celebrate search technology, peer-to-peer networks, and blogs; they deplore institutions that have been slow to change."

Anderson said the predictions are valuable because they allow society to be better prepared for the future. "The big-picture Internet issues of the next decade, as foreseen by these experts," she said, "include positive and negative changes in the family dynamic; a conflict between our desire for privacy/security and our desire for the convenience of information sharing on networked devices; and a conflict between our desire to have access to all information everywhere and our desire to simplify our lives and avoid being inundated with information."

Most survey respondents predict expansion of high-speed Internet service with vastly more people and information online. They say that will impact families in many ways.

"Many workers now are 'on duty' 24/7 - responding to emails, alerts, blackberries, and cell phones, no matter where they may be," wrote survey respondent Gary Bachula of Internet 2. "For the office, this may increase productivity. For the home and family, this adds to stress and strain. But that is because, today, this 'extra' duty usually comes on top of a regular 40-to-50-hour stint in the office. In the future, it will be possible for people to do their work from home, from the beach, from the back yard - and it will be theoretically possible to enhance home and family that way."

Michael Botein, director of the Communications Media Center at New York Law School, wrote, "Families, friends and colleagues hang together much more through the Internet than through the lost art of written communication or voice - as seen by the fact that my adult children answer e-mails immediately and phone messages in a week (if at all)."

While the experts were generally impressed with the speed and scope of change that the Internet has brought, there were some areas of disappointment. Many survey respondents said they were surprised at the slow rate of change in educational institutions, despite predictions a decade ago that schools would be quick to embrace change. Many experts also said health care is a decade behind other industries in adopting new information technology, with the greatest changes ahead in areas such as online patient records and consultation via the Internet with healthcare professionals.

Privacy remains a concern for sophisticated Internet users as new convenience technologies expand the ability to track users and their activities. Some experts predict increasing numbers of arrests based on surveillance by government, while others are concerned about "social surveillance" by businesses that track habits of their customers.

The non-scientific online Internet experts survey was conducted from Sept. 20 to Nov. 1, 2004, by Princeton Survey Research Associates. Full results of the survey, including engaging quotes from hundreds of respondents can be found on the internet at Visitors to the site are encouraged to share their own visions for the future of the Internet.

"The study of predictions is valuable," Anderson said, "because it allows us to be better prepared for our future. The sharing of smart expressions of expectations contributes to intelligent planning. It allows us to foresee difficulties and brace for them or find ways to avoid them; it allows us to reap as many benefits as possible.

"The site was built to be used as a tool for people who care about the future of communications. We are thankful to Lee Rainie of Pew Internet and Rebecca Rimel and the people at Pew Charitable Trusts for giving us the funding and the opportunity to bring this resource to life."

Media attention to the survey and the Predictions site included mention in the traditional versions and/or on the web sites of the New York Times, Newsday, National Public Radio, San Jose Mercury News, Technology Review (MIT), Information World, InformationWeek, the International Herald Tribune, CIO Today, CXO Today, Linux Insider, CNet News, the Poynter Institute online, Jupitermedia, nearly 75 television web sites across the United States, and on many blog sites. It topped the front pages of the Jan. 10 issues of the Raleigh News & Observer and the Greensboro News & Record. International coverage included publications from Australia to Congo. More than 32,000 people downloaded the PDF of the report from either the Elon or the Pew Internet web site in January. By mid-February, that number had grown to 53,000.

Read an article that takes a closer look at predictions about the media.

Read a sampling of the blog sites, by using the blog-search site Technorati.

Read the Raleigh News & Observer story.



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Last Modified:  2/26/05
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