OUR CURRICULUM

Corporate:
Strategic communications

Corporate Communications serves as the liaison between an organization and its publics. The organization may be a Fortune 500 company or the United Way, an art museum or a university, a political campaign or a government agency.

Organizations can strategically communicate to their audiences through public relations and advertising. This may involve an employee newsletter or video, crisis management with the news media, special events planning, building product value, and communicating with stockholders, clients or donors.

Elon's School of Communications provides a foundation in journalism and broadcast production with tailored courses in public relations concepts, corporate publishing and corporate video. Corporate Communications requires good writing and presentation skills, accuracy to maintain credibility, and a strategic mindset.

Corporate Communications students are prepared for fulfilling careers in roles such as communication directors, writers, editors, videographers, designers, web editors and any profession that emphasizes strategic communications.


Major in Communications / Corporate

JCM 200 Communications in a Global Society
JCM 218 Media Writing
JCM 220 Digital Media Convergence
JCM 304 Public Relations and
Corporate Citizenship
JCM 324 Strategic Writing and Presentation
JCM 334 Communications Research
JCM 381 Communications Internship or
JCM 382 Professional Work Experience in Communications (non-credit)
JCM 395 Media Law and Ethics
JCM 404 Corporate Campaigns
JCM 495 Great Ideas:
Capstone in Communications

And at least one course selected from:
JCM 327 Corporate Publishing and Writing
JCM 352 Corporate Video
JCM 364 Web Publishing

Choice of additional JCM courses to total at least 52 credit hours in the School of Communications (8 hours of JCM electives are waived for any student completing a double major outside the School).

Plus, at least one School of Business course selected from:

ECO 201 Principles of Economics
BUS 303 Introduction to Management
BUS 304 Introduction to Marketing
ACC 201 Principles of Financial Accounting
FIN 303 Introduction to Finance

For a total of 56 credit hours