Account Executive Application for Elon Student Agency

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Beginning in the fall semester of 2007, the School of Communications will launch a student communications agency (PR and integrated communications), and will employ approximately 15-20 account executives in its inaugural semester. The agency will serve both for-profit and not-for-profit clients in the North Carolina region and beyond. The director and assistant director of the agency will guide student account teams in analyzing client challenges and executing programs to meet those challenges. Services will include public relations, advertising, special event marketing, viral marketing, media relations, web site development, video creation and graphic design.

Elon’s student agency will be run like a professional PR/advertising agency, with a staffed office located in McEwen 009. Agency account executives will be required to work four hours each week in the agency office, and attend an all-agency meeting one night per week. Account executives are eligible to receive one hour of class credit each semester for their participation, up to four credit hours maximum.

The term “account executive” refers to a professional who is responsible for a specific client account. Elon’s agency will be structured into client teams, with each team assigned one client per semester. AEs will be assigned to a client team, and will work together with other account executives in serving their client’s communications needs.

Benefits of serving on a student communications agency include the opportunity to develop a professional identity, add real client work to your resume and portfolio, and an increased chance of being selected for internships and entry-level jobs. Having student agency work on your resume sets you above the pack when being considered by communications companies.

Qualifications/Requirements:
- Any major is welcome to apply
- All years accepted: freshmen through seniors
- Minimum of a 2.7 GPA required
- AEs will be interviewed by the Director and Assistant Director of the agency
- Those interested in graphic design and film/video creation are encouraged to apply
- Term: one semester

Account executive applicants should be committed to producing high quality, creative work for the agency. We intend to be one of the best university agencies in the country, and will be selecting only those students who are committed to helping us achieve that goal. While previous communications experience is a plus, the best AEs are those who are enthusiastic, resourceful, creative and eager to take on client challenges.

For more information and to download an application click on this link. description



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School of Communications 
2850 Campus Box 
Elon, NC 27244-2010   (336) 278-5724 
E-mail: communications@elon.edu
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