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An article by Frances Ward-Johnson, associate professor in
the School of Communications, recently appeared in the July
issue of Public Relations Tactics, an award-winning monthly
publication from the Public Relations Society of
America.
The article, titled "Why hiring and retaining diverse
employees is key today: Tips on how to succeed," focuses
on one of the hottest topics for today's PR managers:
recruiting and maintaining a diverse workforce. The article
points out statistics related to significant demographic
shifts in the U.S. and quotes experts from around the country
about the bottom-line benefits of employing
minorities.
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