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Assessing student online behavior via Google Analytics

Claudia Sparks, Assistant Director of Teaching and Learning Technologies, Elon University

Have you ever wondered how students are really interacting with materials placed in the LMS?   This session will explore using Google Analytics as a way to assess student behavior within the LMS, helping you make informed adjustments to the student's learning experience.  Google Analytics is a powerful, free tool that tracks user behavior across your web site and offers fresh, data-driven insights to help you provide materials in effective ways.  In this session, we'll take a look at analytics across three courses in the LMS and discuss ways that this information can be used to make informed decisions about enhancing the student's online learning experience.  Participants will brainstorm online behavioral goals for their courses, followed by guidance from the facilitators on how to set these goals in Google Analytics to begin tracking the behaviors. 

Session Resources