Last year, thanks to dedicated alumni volunteers, we raised more than $100,000 from more than 1,000 donors in one day – Elon Day! Elon was a top 10 nationally trending topic on Twitter and thousands of photos were submitted and posted on social media.
This year—on March 10, 2015—Elon Day is back and we need your help as we honor Elon's birthday.
Volunteering for Elon Day is simple, quick, but very important. Elon Day Volunteers are asked to do three key things:
1. 4 FOR ELON - Sign up and choose four names of your close alumni friends from the non-donor alumni list. The first 500 volunteers to sign up with their four names will receive a special #ElonDay T-shirt in the mail! (February 2015)
2. BELIEVE IN ELON - Secure four gifts from the four Elon alumni friends that you submitted in the registration. (March 10, 2015)
3. CELEBRATE ELON DAY! Let the social media world know you love Elon by using #ElonDay as part of your posts. Celebrate during College Coffee by posting your #ElonDay pics and if you can, attend a regional chapter #ElonDay birthday party. (March 10, 2015)
The most critical part of being an #ElonDay Volunteer is securing the support of four alumni friends. In order to help you in your outreach efforts, we have provided some additional volunteer resources:
The Honor Roll of Donors allows volunteers to search a live updating database to identify which alumni friends have not yet made a gift this fiscal year (June 1, 2014 – May 31, 2015).
4 Easy Ways to Get Your 4 for Elon lays out step-by-step instructions for how volunteers can successfully recruit four more alumni donors on #ElonDay.
Why Alumni Giving Makes a Difference talks through many of the reasons why alumni support is so important to Elon.
Potential Objections and Responses lists some of the most common objections volunteers hear when “making the ask” to fellow alumni and various ways to respond.
Use these resources to spread the word about this important event through social media.
Below are some examples of posts you can share on social media once the campaign launches. If your profile is private, we will not be able to see and share your posts. So remember to make your tweets, Instagram and Facebook posts public.
I can't wait for #ElonDay! Celebrate with me & show you believe in #Elon by making a gift on 3.10.15! www.elon.edu/elonday
The countdown to #ElonDay is on! Be sure to make your gift to #Elon 3.10.15 & join in the Global College Coffee elon.edu/elonday
#ElonDay is coming March 10! Don't forget to make a gift & show that you believe in #Elon! elon.edu/elonday
I just made my gift for #ElonDay. Join me! elon.edu/makeagift
Today’s the day – happy #ElonDay! Celebrate with me & show you believe in #Elon by making a gift of any size: elon.edu/elonday
I’m calling out [friend #1], [friend #2], [friend #3] and [friend #4] – time to make your #ElonDay gift and show you believe! elon.edu/elonday
@elonuniversity college coffee is live-streamed so alumni around the world can celebrate #ElonDay. Starts 10am: elon.edu/elonday
@ElonAlumni give back because they believe in the experience that #Elon provides. I believe in @elonuniversity, so I give back on #ElonDay
My relationship with @elonuniversity is lifELONg. Because I believe in #Elon, I give back on #ElonDay. elon.edu/elonday
My gift on #ElonDay is my vote of confidence in @elonuniversity. Because I believe in #Elon, I give back. elon.edu/makeagift
As always, show your Elon pride by sharing photos of you and your friends sporting Elon gear. Use #ElonDay or email your photos to ElonDay@elon.edu to be included in a special 3.10.15 social media gallery and Facebook album.
How we are celebrating on campus
President Leo M. Lambert will lead a special College Coffee on 3.10.15 at Fonville Fountain, which will be live-streamed starting at 9:40 a.m. EDT. All members of the Elon community are encouraged to wear their Elon gear and share photos with us on social media using #ElonDay.
Alumni all over the world can host their own College Coffee on this special day. Events will also be held by chapters across the world. We hope you wear your gear on 3.10.15 and spread the word to everyone you can by using #ElonDay and retweeting/reposting campaign updates. If social media isn’t your strong suit, email, phone and face-to-face conversations are just as good. The more you spread the word, the larger our reach, the greater the impact!
For questions about Elon Day 2015 email ElonDay@elon.edu or call (336) 278-4687.