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Related: primary and secondary wordmarks
The informal wordmark is the short or familiar name of the university and should be used primarily for internal (on-campus) communications. However, this mark is preferred for admissions marketing pieces reaching prospective students who are already familiar with the full name of the university. The wordmark must be reproduced from official artwork. Color variations are presented below.
| Color variations Maroon (see above) or black |
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| On a background The informal wordmark is always white when displayed on a dark, solid background color. |
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