Identity Standards :: Graphics

Informal wordmark

Related: primary and secondary wordmarks

The informal wordmark is the short or familiar name of the university and should be used primarily for internal (on-campus) communications. However, this mark is preferred for admissions marketing pieces reaching prospective students who are already familiar with the full name of the university. The wordmark must be reproduced from official artwork. Color variations are presented below.

Informal wordmark 202

Color variations
Maroon (see above) or black

Informal wordmark black

On a background
The informal wordmark is always white when displayed on a dark, solid background color.

Informal wordmark white

Download »