Identity Standards :: Graphics

Primary wordmark

Related: secondary and informal wordmarks

The primary wordmark is the university’s name without the oak leaf/acorn graphic. It is simpler than the signatures and easier to use in a wide variety of situations. The wordmark must be reproduced from official artwork. Color variations are presented below.

Primary wordmark 202


Color variations
Maroon (see above) or black

Primary wordmark black


On a background
The primary wordmark is always white when displayed on a dark, solid background color.

Primary wordmark white


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