Identity Standards :: Introduction

Use of graphic standards

Elon University has adopted a system of wordmarks and logos that should be used in accordance with the guidelines and practices outlined on this website.

This manual outlines graphic identity standards for Elon’s schools, departments, offices, centers and programs. These are ongoing and officially established units of the university whose communications reach both internal and external audiences. The wordmarks that incorporate the names of these permanent units of the university must adhere to these standards.

Units of the university may undertake special fixed-term initiatives that call for graphic icons or artwork as part of a communications campaign. These icons are not permanent marks of the university, and the design of those graphics is not outlined in this manual. However, all special-use graphics should be designed with typography and style that is consistent with the university’s core graphic identity.

This guide does not define standards for use of graphic identities by student organizations that primarily appeal to only internal audiences. However, we encourage student organizations to consider using the standards in this manual, since they frequently reach external audiences via online media.

Use of Elon's graphics and logos should be reserved for the educational, business or professional operations of the university and its personnel. These trademarked symbols of the university should not be used for personal or commercial purposes without written permission. Questions about the use of Elon's identity system should be directed to the Office University Communications.