Tackling Serious Topics

Photo of Harlen Makemson, Professor, School of Communications

The role of journalism in covering urgent current topics, media portrayal of gender diversity, and strategic communication strategy are explored in an array of contexts by student researchers in this issue of the Elon Journal.

Marjorie Anne Foster and Katie Hooker each use field interviews in their studies of how Muslims perceive they are portrayed by media since the election of President Donald Trump, and how Haitians feel about media coverage of their nation and culture. Perla Salazar-Rangel and Grace McMeekin each employ content analysis to explore how journalists interview children in immigration stories and how cable news networks frame the issue of climate change.

Three scholars focus on gender in media. Christina Mastrocola compares how feminism emerges in two television sitcoms with female leads, Chloe Kennedy examines model diversity in prominent lingerie brands, and Richard Kasper explores whether males and females have different emotional reactions toward brands.

Strategy in reaching audiences and communicating values are the focus of other scholars in this edition. Crosby Melendi analyzes how ecotourism bloggers gain trust, Nicole Seay explores the language in mission statements of prominent journalism and communications schools, and Susie Moore identifies the rhetorical strategies used by some of the most valuable brands in the U.S. In addition, Jeff Leu’s study of Roger Deakins demonstrates how the cinematographer captures both the audience’s imagination and the vision of each film’s director.

Please enjoy the work of our emerging scholars.

Harlen Makemson
Editor, Elon Journal