Nneka Enurah ’11 named head of development and partnerships at FBE

The digital and TV executive was recently hired to build new relationships in the digital and TV space for the Los Angeles-based multiplatform media company.

Nneka Enurah ’11 has been tabbed as the new head of development and partnerships for the multiplatform media company FBE, also known as Fine Brothers Entertainment. In her new position, she will cultivate relationships in the digital and TV space with FBE’s unique brand of entertainment and storytelling.

Nneka Enurah ’11

Before joining FBE, Enurah served as the director of digital development and production with Hello Sunshine, founded by Emmy Award-winning actress Reese Witherspoon, where the Elon alumna created video content strategy on YouTube and Instagram while also overseeing digital production.

“Nneka’s track record as a creative leader at the interaction of digital and long-form storytelling is superb,” said Marc Hustvedt, CEO of FBE, in a June 29 release. “We started 2020 with the goal of finding the right executive who had a strong grasp of digitally native audiences to lead development across our TV and premium content. We’re thrilled to have her leading the charge.”

Enurah has made several stops during her career in the media industry, including stints at PopSugar and Authentic Entertainment, where she served as the vice president of multiplatform content and partnerships until 2018. While at Authentic Entertainment, she established the partnership division and developed, pitched and produced Emmy Award-winning content for Facebook Watch, Verizon, TLC, Spotify and Complex Networks, among others.

“Deviating from the norm is challenging,” said Enurah in a deadline.com release. “I’m all about telling fresh stories and showcasing new worlds that captivate today’s audiences. Entertaining and culturally relevant stories and formats with strong characters can and will always find a home. New platforms and partners are emerging every day. You just need to know where to look.”

FBE is a media company with more than 34 million subscribers across all platforms and more than 12 billion views since its creation in 2008. FBE is home to the React franchise, which boasts 12.7 million subscribers.

In 2014, Enurah was recognized at Elon University’s Top 10 Under 10 Alumni Awards Ceremony, an annual event that celebrates recent alumni who have enjoyed major professional success, made a big difference in their community, and been loyal supporters of Elon.

Following her graduation, Enurah served as the president of Elon University’s Los Angeles alumni chapter from 2016-17 and is an active member of the Women of the Elon Entertainment Empire – more widely known by the acronym WEEE. WEEE aims to create opportunities and programming where female students and alumni can gather and find support, creating connections across the university’s different schools, departments and majors.