Elon Business Fellows gained firsthand experience in global consulting, working across teams to develop and present a market-entry strategy for a European company in Prague.
For a group of Martha and Spencer Love School of Business Fellows, a yearlong capstone course became something much more than a final assignment. It became a real-world consulting engagement that culminated in an international presentation in Prague.
Twenty Fellows collaborated on developing a U.S. market-entry strategy for Uniwellsity, a European digital wellness company focused on emotional learning and mental well-being. As the project progressed, eight students traveled to Prague to represent the team and deliver the final presentation to the client.
“Throughout the year, I stretched my global business perspective by thinking critically about how a Czech-based company could successfully integrate into the U.S. market,” said Maren Giambanco, a marketing major from Norwood, Mass. “Being able to then fully immerse myself in Czech culture during our visit made the entire experience even more unique and eye-opening.”
Her experience reflects the broader scope of the project, which required students to move beyond theory and into the complexities of entering a highly competitive market.
As the work progressed, teams analyzed positioning, refined strategy and collaborated across time zones to ensure the final deliverable reflected the full group’s efforts.
Jadon Dorsey, Maren Giambanco, Em Orendorff, Regan Pompeo, Lauren Parent, Henry Mathews, William Foster, and Jack Poulos sightseeing in Prague
The students practicing with Scott Hayward, associate professor of management
Jadon Dorsey '26
Jack Poulos '26
The students listening to feedback after the presentation
Maren Giambanco '26
The students after their presentation for Uniwellsity
William Foster '26 presenting
“Meeting with Czech Founders, a venture capital firm in Prague, was incredibly insightful, especially in understanding how they assess pitch decks and the qualifications that determine which ideas are strong enough to be part of their portfolio,” said Em Orendorff, a finance major from Annapolis, Md. “I also found it interesting learning about how the startup environment in the EU differs from the U.S.”
Those interactions offered additional context for the team’s recommendations and expanded their understanding of global business practices.
“Presenting in Prague made everything feel real,” said Jack Poulos, an economics major from New Albany, Ohio. “It was the first time I could clearly see how the work we do in the classroom translates directly into real-world impact.”
The experience reflected the expectations of a professional consulting environment, where preparation, adaptability and clear communication shaped every stage of the project.
“The presentation wasn’t just the end of two semesters of hard work,” said Jadon Dorsey ’26, an economic consulting major from Charleston, W.Va. “It showed how confidence, teamwork and believing in something can come together to create something meaningful.”