2025 Sport Management Symposium


ACC Commissioner Jim Phillips headlines 2025 symposium
A day after attending a College Football Playoff meeting in Dallas, where FBS commissioners met to discuss potential changes to the upcoming playoff structure, ACC Commissioner Jim Phillips addressed a standing-room-only crowd at the 2025 Sport Management Symposium.
More than 220 students, faculty, staff and community members crammed into Turner Theatre on Feb. 26 to hear from Phillips, one of the leading voices in the college sports landscape.
For symposium photos, visit the school’s Flickr album.

There wasn’t an empty seat in Turner Theatre during Phillips’ keynote conversation. Photo by Aidan Blake ’26.
As part of the symposium’s keynote conversation, Phillips and Assistant Professor of Sport Management Bill Squadron delved into a broad range of topics impacting college athletics, including the implementation of Name, Image and Likeness (NIL) policies, the upcoming House v. NCAA settlement, and the ongoing challenges of the transfer portal.
Phillips also discussed the potential expansion of the college football playoff and the importance of prioritizing the health and safety of student-athletes. In one of his parting pieces of advice, he encouraged students in attendance to stay curious, gain diverse experiences, and build strong professional networks to succeed in the dynamic world of college sports.
After Phillips’ keynote conversation, Ralph Russo, senior college sports writer for The Athletic, moderated an insightful panel exploring the debate over how to fairly distribute the revenue generated by college football. Participating panelists included Chris Helms, executive associate athletic director at Virginia Tech; Joe Hernandez, founder and CEO of Just Win Management Group; and Jennifer Strawley, director of athletics at Elon University.
During the conversation, the panelists highlighted challenges in balancing limited resources, adhering to Title IX, and ensuring equitable distribution of scholarships. The panel emphasized the need for proactive planning, the impact of state-specific NIL laws, and the importance of maintaining academic integrity in college sports.
The symposium concluded with a panel titled “Should FBS Football Separate from the Rest of College Sports?,” discussing the potential pros and cons of the Football Bowl Subdivision branching away from other collegiate athletic offerings. Moderated by Elon alumnus Wes Durham ’88, the panel included Amy Perko, CEO of the Knight Commission, and Nina King, athletic director of Duke University, offering their perspectives.
As part of the symposium, faculty of the Elon University Poll and the Department of Sport Management led a short presentation of relevant survey data and gather input from audience members about potential questions for an upcoming national poll on issues related to college athletics.
Symposium program
Keynote Address – A conversation with Jim Phillips, Commissioner, ACC
Elon Poll Presentation
“The House Settlement and Revenue Sharing for College Football Players” Panel
Moderator
Ralph Russo, Senior College Sports Writer, The Athletic
Panelists
Chris Helms, Executive Associate Athletic Director/Sport Administration, Virginia Tech
Joe Hernandez, Agent and CEO, Sport Management Group, LLC
Jennifer Strawley, Director of Athletics, Elon University
“Should FBS Football Separate from the Rest of College Sports?” Panel
Moderator
Wes Durham ’88, play-by-play announcer, ESPN and ACC Network
Panelists
Nina King, Athletic Director, Duke University
Amy Perko, CEO, Knight Commission
Biographies
Keynote

Jim Phillips
ACC Commissioner James J. Phillips, Ph.D., has skillfully led the Atlantic Coast Conference through the most transformational age in college sports history. From student-athlete welfare and compensation to conference realignment and revenue generation, from College Football Playoff expansion to NCAA governance, Phillips has been central to national reforms. The fifth commissioner in the ACC’s history, Phillips began his tenure on Feb. 1, 2021, bringing decades of lauded NCAA Division I experience, a vision for the future and a passion for helping student-athletes prosper in competition, the classroom and their communities.
“The House Settlement and Revenue Sharing for College Football Players” Panel

Ralph Russo (moderator)
Ralph Russo is a senior writer for The Athletic, covering college football. Before joining The Athletic, he spent 20 years as the lead national college football writer for The Associated Press. He also previously worked as the AP’s Mississippi-based sports writer and did a stint with The Denver Post. Russo is a native New Yorker and a graduate of Fordham University.

Chris Helms
Chris Helms serves as Virginia Tech’s executive associate AD/sport administration, overseeing the Sports Medicine/Athletic Training unit and acting as the liaison for the university’s Office of Undergraduate Admissions and Housing Services. Helms is the primary sport administrator for Men’s and Women’s Cross Country and Track and Field, Men’s Soccer, Men’s Basketball, Softball, Wrestling, and Women’s Golf programs. Previously, Helms served as the director of Student-Athlete Academic Support Services (SAASS) at Virginia Tech, where he served as a liaison between the academic and athletic communities and as an ad hoc member of the University Athletic Committee. Prior to joining Virginia Tech, Helms held positions at Michigan State University, Florida State University and Central Connecticut State University.

Joe Hernandez
Joe Hernandez is an experienced professional in athlete representation, business development, and community engagement, with a career rooted in his passion for sports and leadership. As the owner of Just Win Management Group, Hernandez has represented NFL and NCAA athletes, while offering expertise in social media and branding, e-commerce, and community outreach consulting. He has regularly served as a panelist and guest speaker sharing his insights on NIL (Name, Image, and Likeness) opportunities and sports marketing. In fact, he brokered the first NIL deal filmed on Florida State University’s campus. A former linebacker and graduate assistant coach for the Florida State football team, he was a member of the Seminoles’ 2013 BCS National Championship team.

Jennifer Strawley
A respected national leader in college athletics, Jennifer Strawley serves as Elon University’s director of athletics, officially beginning the role in August 2023. She came to Elon following 11 years at the University of Miami, most recently serving as the senior deputy director of athletics. While in Coral Gables, Florida, Strawley oversaw all day-to-day operations of the athletics department at Miami. Additionally, she served as interim director of athletics in fall 2021 and was the sport administrator for football and women’s basketball, as well as the department’s senior woman administrator. In 2021, Strawley was named the Women’s Basketball Coaches Association Administrator of the Year. Prior to her time at Miami, Strawley worked for the NCAA as the director of academic and membership affairs. Strawley earned a bachelor’s degree from the University of Pennsylvania, where she played softball, serving as a two-year team captain. She completed her master’s degree in sports administration from the University of Miami.
“Should FBS Football Separate from the Rest of College Sports?” Panel

Wes Durham '88 (moderator)
Wes Durham is a play-by-play commentator for ESPN and ACC Network, ESPN’s network devoted to Atlantic Coast Conference sports. A highly respected and accomplished broadcaster, he calls college football and basketball games on ESPN platforms in addition to contributing to ACCN studio shows. In 2023, Durham was named the play-by-play voice for ACC Primetime Football, where he calls weekly high-profile ACC games with Tom Luginbill and Dana Boyle. During the men’s college basketball season, Durham is also one of the network’s lead game-callers. Beyond his ESPN roles, Durham has been the radio play-by-play voice for the NFL’s Atlanta Falcons since 2004. Durham graduated from Elon University with a bachelor’s degree in mass communications. As an undergraduate, he broadcasted extensively with Elon’s WSOE student radio station, where he called 150 football and basketball games.

Nina King
Nina King serves as vice president and director of athletics at Duke University, overseeing Duke’s 27 varsity sports, Campus Recreation & Physical Education Program, and the Duke University Golf Course. King was appointed to her current role at Duke after 13 years on the department’s executive leadership team and serves on the Board of Directors for various organizations, including USA Basketball, Women Leaders in Sports, and Collegiate Women Sports Awards. Previously, she served as the chair of the NCAA Division I Women’s Basketball Committee for two years and a member of the NCAA Committee on Institutional Performance. The 2021 NCAA Division I FBS Nike Executive of the Year and 2018 Sports Business Journal Forty Under 40 Class member is a graduate of the University of Notre Dame and received her juris doctorate degree from Tulane Law School.

Amy Perko
Amy Privette Perko is the chief executive officer of the Knight Commission on Intercollegiate Athletics, an independent leadership group whose purpose is to lead change to prioritize college athletes’ education, health, safety, and success. She is the recipient of the 2020 Dick Enberg Award presented by the College Sports Information Directors of America; was named a “GameChanger” by the Sports Business Journal in 2015; and is a 2012 recipient of the prestigious NCAA Silver Anniversary Award, an award provided to six former college athletes recognizing their civic and professional contributions. A member of the Wake Forest Sports Hall of Fame, Perko was a three-time Academic All-America honoree and earned All-ACC honors twice. After earning a bachelor’s degree from Wake Forest University graduate, she received a master’s degree from the University of Richmond.