Designed for working professionals from Winston-Salem, Greensboro, Raleigh, and beyond, the Elon MBA is one of the outstanding programs of the Martha and Spencer Love School of Business. Classes are offered in two convenient locations—Elon University's main campus and The Solution Center at Research Triangle Park. The school is accredited by AACSB International—The Association to Advance Collegiate Schools of Business. Less than five percent of the world’s business schools have earned AACSB accreditation.
The article reviews conceptions of research legitimacy and impact as manifestations of the strategic intent of business schools.
Robert Moorman, Frank S. Holt Jr. Professor of Business Leadership, examines how contemporary treatments of trust enhance people’s understanding of how trust and Organizational Citizenship Behavior performance interrelate.
Brian Lyons, Robert Moorman, Elena Kennedy, Rosey Bao and Sean McMahon shared their scholarship during the association’s annual meeting.
Research co-authored by Alisha Horky, assistant professor of marketing, examines both annoying marketing and creepy marketing from a consumer’s perspective.
The assistant professor of marketing and her co-author examine the Facebook “Like" from a product and service perspective.
The associate professor’s session focused on the value of collecting data for the purpose of recognizing patterns in the retail and point-of-service business.
The assistant professors of marketing present a framework and model to evaluate the impact of promotions on company revenue and profit.