Advertising has a poor reputation in many quarters because most advertising is designed for a broad market. But in the one-to-one world the Net promises, advertising will often be tailored and of higher quality. Those with more money to spend will get higher-quality advertising.
Predictor: Dyson, Esther
Prediction, in context:In an article she wrote in 1995 for Wired magazine, Esther Dyson comments on intellectual property rights in the future on the Internet:”Advertising has a poor reputation in many quarters because most advertising is designed for a broad market. But in the one-to-one world the Net promises, advertising will often be tailored and of higher quality. Those with more money to spend will get higher-quality advertising.”
Biography:Esther Dyson was founding editor of Release 1.0 and a consultant and expert on computing and high-tech applications. She served as the president of EDventure Holdings. She founded the PC Forum, an annual conference and industry event. She had the highest profile of the women of technology in the 1990s. (Futurist/Consultant.)
Date of prediction: July 1, 1995
Topic of prediction: Getting, Sharing Information
Subtopic: Advertising/PR
Name of publication: Wired
Title, headline, chapter name: Intellectual Value: A Radical New Way of Looking at Compensation for Owners and Creators in the Net-Based Economy
Quote Type: Direct quote
Page number or URL of document at time of study:
http://www.wired.com/wired/archive//3.07/dyson.html?person=esther_dyson&topic_set=w
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney