Elon University

The Multimedia Ideal: Omnimedia

Omnimedia might allow the following scenario: Newspapers, magazines, and yellow pages are available electronically. If you want to buy a bicycle, youÕll go to your electronic yellow pages and find out about all the bicycle dealers in your area and any specials they might be running. You might even get an interactive tour of the store, including detailed information about any particular models that strike your fancy. This will be much faster and more comprehensive than any search you could do in your local newspaper for relevant ads.

The Manifesto of Consumer Empowerment

[One future source] of information for shoppers might involve an electronic salesperson running on the customerÕs own portable computer (rather than the storeÕs). Customers could carry around their own pocket computers. When they walk into a store, they could then tap into the storeÕs information services – but use their own information equipment.

The Manifesto of Consumer Empowerment

Once optical fibers reach the home … they could be connected to a wireless local-area network within a single dwelling. This would provide consumers with even more convenient access to the worldÕs information resources.