A New Information Mass Market
Today people buy bits of dead cellulose and have an emotional experience. Maybe there’s a way to use a piece of dead silicon instead.
Today people buy bits of dead cellulose and have an emotional experience. Maybe there’s a way to use a piece of dead silicon instead.
People are just beginning to realize the implications of the fact that anything can be digitized … The Internet is the universal communications medium of the future.
What’s at risk is the way that the Internet operates. What Scientology contends is that an Internet access provider that does not in any way control content has a duty to police alleged copyright violations anytime an aggrieved party tells them that their copyright has been violated. Clearly, if we have to do that, if we have to read each message that someone complains about and act as both jury and executioner, it will be a tremendous burden to the Internet in terms of costs and impeding free expression.
These cases are going to make some huge determinations on whether or not system operators are going to be held liable for what their subscribers do. It affects the entire way service will be provided in the future. It’s as if a telephone company was going to be held liable for the content of telephone messages.
The future, in my opinion, does not lie in the cable networks. The future is in the Internet, which is 100 percent democratic. … Hopefully, the (cable industry) Goliath is going to get hit in the head with a stone, the stone being the Internet.
I believe that the Internet is the information highway. I’m religious about this. I don’t think it’s cable television.
We will get fully interactive digital multimedia in ways you can only experience in the research lab today … [Imagine a place where] we can navigate the world vicariously, where we will pour out our recipes, opinions of what is good about places, see what other people see, not what establishments want us to see, where we will much more quickly transact for things we are used to doing on the telephone or in person.
[There will be an explosion of Web sites for ordering takeout food.] Everyone has their own drawer of takeout menus. Imagine doing that on-line.
Information on specialty producers will also reach consumers directly … specialty producers who stand to gain the most from Internet exposure cannot afford big advertising campaigns or deal in highly perishable products that can’t be sold through conventional channels of mass distribution such as supermarket chains. The Internet exposure can come about through informal news group conversations among food lovers or Web sites.
The Internet will foster greater cooperation as well as competition among chefs. “It’s already been dramatic,” says Holleman. “There’s (an unprecedented) networking taking place in the sharing of resources … [This will give customers] a more authentic culinary experience because the chef will have access to the person who produces the authentic cuisine.”