Accurate Technology Predictions
[We predict] the growth of electronic agents by the late 1990s.
[We predict] the growth of electronic agents by the late 1990s.
[We foresee] the growth of geographic information systems (GIS) for marketing.
The hottest jobs five years from now aren’t invented yet (Web developers).
The Web will spawn the biggest revolution of our lifetime.
[We will see the ] creation of an online bookstore within two to three years.
Being able to keep track of who is purchasing your material is one of the most compelling aspects of doing business on the ‘Net.
Now any company or organization can afford to develop a presence on the world’s largest and, soon-to-be, most accessible computer network. And most importantly, they can do it in their own way without being taxed or held back by the limitations imposed by closed, proprietary systems.
No one in their right mind would think that simply getting a phone number or opening a post office box is going to generate business. Similarly, simply setting up an online presence is not going to generate business for anybody. You need to integrate your online presence with some good old-fashioned marketing.
Once you learn a bit about the unique social niceties that have grown up around e-mail, you can use it to sell.
It may not seem important today, but I strongly suggest to everyone here that they to start familiarizing themselves with the various online marketplaces. One of the newer companies in this field, America Online, is doing a particularly good job of signing up new users. And then there’s the Internet, which is a real wild card.