You have more than likely heard the visions of, for example, interactive television, 500 channels and video on demand. Interactive multimedia, that dynamic merger of video, audio and computer technology, could enable the Information Superhighway to deliver a dazzling array of entertainment and educational alternatives onto screens in American homes. While far beyond the current capabilities of cable television, this scenario of the Information Superhighway represents a relatively modest degree of innovation. This limited view of the Information Superhighway presents the consumer with more options, but it is virtually identical in spirit to existing services, such as movies-on-demand offered by many hotels.