Chapter 1: The DNA of Information
The first entertainment atoms to be displaced and become bits will be those of videocassettes in the rental business, where consumers have the added inconvenience of having to return the atoms and being fined if they are forgotten under a couch ($3 billion of the $12 billion of the U.S. video rental business is said to be late fines). Other media will be come digitally driven by the combined forces of convenience, economic imperative, and deregulation. And it will happen fast.
