Because the reader is free to turn away at any point, there is a clear incentive to the advertiser to provide information that the reader really wants.
Predictor: O'Reilly, Tim
Prediction, in context:In a paper presented by Tim O’Reilly at INET ’95, a conference sponsored by the Internet Society in Honolulu, Hawaii, June 27-30, the publisher outlines his ideas about the future of Internet publishing:”Advertising is not limited to a single attention-grabbing headline or page [on the Internet]; instead, there is room for extended presentation of useful information. And because the reader is free to turn away at any point, there is a clear incentive to the advertiser to provide information that the reader really wants.”
Biography:Tim O’Reilly was founder and first president of O’Reilly & Associates, a computer-book-publishing company that helped popularize the Internet in the decade of the 1990s. His Global Network Navigator site (GNN, which was sold to America Online in September 1995) was the first Web portal and one of the initial commercial sites on the World Wide Web. He received InfoWorld’s Industry Achievement Award in 1998 for his advocacy on behalf of the Open Source community. He served on the board of trustees for the Internet Society and the Electronic Frontier Foundation. (Entrepreneur/Business Leader.)
Date of prediction: June 1, 1995
Topic of prediction: Getting, Sharing Information
Subtopic: Advertising/PR
Name of publication: ISOC INET '95 (conference)
Title, headline, chapter name: Publishing Models for Internet Commerce
Quote Type: Direct quote
Page number or URL of document at time of study:
http://www.isoc.org/HMP/PAPER/063/html/paper.html
This data was logged into the Elon/Pew Predictions Database by: Schmidt, Nicholas