Frankly, [cyber-radio is] one of those things that we haven’t quite wiped the fog off the glasses yet to see it clearly … It’s all happening so fast … I think it’s very possible it could offer us new opportunities in programming as well as advertising.
Predictor: Hoker, Jay
Prediction, in context:In a 1995 Tampa Tribune article, journalist Frank Ruiz discusses how radio will change with the Internet. The article includes an interview with Jay Hoker, president of Paxson Communications Corp. Ruiz writes:”The vast radio industry … in some cases is scratching its collective head, wondering whether cyber-radio is a competitive challenge or an opportunity. ‘Frankly, it’s one of those things that we haven’t quite wiped the fog off the glasses yet to see it clearly,’ said Jay Hoker, president of Paxson Communications Corp., a Florida company with stations in Tampa, Miami, Orlando and Jacksonville. ‘It’s all happening so fast.’ Hoker said he does not see cyber-radio as an immediate threat to traditional radio. The reverse may be true. ‘I think it’s very possible it could offer us new opportunities in programming as well as advertising,’ Hoker said. Meantime, if the progress of cyber-radio takes off as many other computer technologies have, it’s possible traditional industry segments could get left behind.”
Date of prediction: January 1, 1995
Topic of prediction: Getting, Sharing Information
Subtopic: General
Name of publication: Tampa Tribune
Title, headline, chapter name: Radio’s Newest Wave; With the Click of a Mouse, Through a Computer’s Speakers, Listeners Can Tune into Radio Via the Internet
Quote Type: Partial quote
Page number or URL of document at time of study:
Page 8
This data was logged into the Elon/Pew Predictions Database by: Guarino, Jennifer Anne