By 1999, the number of U.S. households subscribing to either an online service or Internet service will total 22.5 million, up from 4.7 million in 1994.
Predictor: Veronis Suhler
Prediction, in context:In a 1995 Tampa Tribune article, journalist Frank Ruiz discusses how radio will change with the Internet. Ruiz writes: ”By 1999, the number of U.S. households subscribing to either an online service or Internet service will total 22.5 million, up from 4.7 million in 1994, according to [investment research firm] Veronis, Suhler’s forecast titled Interactive Digital Media. Online services will be big business. Households will spend a combined $6.1 billion in subscriptions in 1999, more than four times the $ 1.4 billion 1994 total, the report predicts. ‘You cannot buy a computer today that doesn’t have a modem and CD-ROM built in,’ [analyst Richard] Liebhaber said. ‘And these things don’t cost half of what they cost 18 months ago. This is crazy stuff.'”
Date of prediction: January 1, 1995
Topic of prediction: Information Infrastructure
Subtopic: Number of Users
Name of publication: Tampa Tribune
Title, headline, chapter name: Radio’s Newest Wave; With the Click of a Mouse, Through a Computer’s Speakers, Listeners Can Tune into Radio Via the Internet
Quote Type: Partial quote
Page number or URL of document at time of study:
Page 8
This data was logged into the Elon/Pew Predictions Database by: Guarino, Jennifer Anne