Innovations in cyberspace may be sponsored by a computer company; travel news may be sponsored by a travel company. Magazines have done this forever, but will you lose even the integrity of the news if you do this?
Predictor: Hume, Ellen
Prediction, in context:In a 1995 article, Minneapolis Star-Tribune reporter Steve Alexander interviewed media analyst Ellen Hume of the Annenberg Washington Program about online news. Alexander writes:”Hume sees a danger in online newspapers because they change the relationship between newspapers and their advertisers, making it harder to distinguish one from the other. ‘Some types of advertisements sponsor certain types of news,’ she said. ‘For example, innovations in cyberspace may be sponsored by a computer company; travel news may be sponsored by a travel company. Magazines have done this forever, but will you lose even the integrity of the news if you do this?'”
Biography:Ellen Hume wrote “Tabloids, Talk Radio and the Future of News: Technology’s Impact on Journalism” as an Annenberg Senior Fellow at Northwestern University in 1995. She had previously served as executive director of the Joan Shorenstein Barone Center on the Press, Politics and Public Policy at the Kennedy School of Government at Harvard University. Her work analyzed how media, politics and government interact. She was a White House correspondent for The Wall Street Journal, served as National Reporter for the Los Angeles Times and also worked at the Detroit Free Press. (Research Scientist/Illuminator.)
Date of prediction: January 1, 1995
Topic of prediction: Getting, Sharing Information
Subtopic: Advertising/PR
Name of publication: Star Tribune
Title, headline, chapter name: Read All About It – Online; More Newspapers Across the U.S. Are Launching Electronic Editions
Quote Type: Partial quote
Page number or URL of document at time of study:
http://web.lexis-nexis.com/universe/document?_m=60b14ac182dd508b37beb3708c971866&_docnum=4&wchp=dGLbVtb-lSlAl&_md5=5b0be0ac7d8f45a9f7ad22414e14c7b6
This data was logged into the Elon/Pew Predictions Database by: Little, Brandi W.