It will become a real advertising tool but not to the exclusion of other advertising tools. It doesn’t displace television; it doesn’t displace print. It complements it.
It’s smart business to stay in touch with the technology. I know there’s something happening and it’s smart for us to tap into it now.
It’s going to be huge. It’s a huge tool for involving people in movies and encouraging them to go. And it’s at a point now where most of the studios already have a Web site.
It is a matter of time, I think, until PR practices become common on the Net … network inhabitants’ understandings of their community and its relationship to the larger world will become less innocent as the stakes in their online discussions … begin routinely to contend with these types of professionalized interventions.
“Batman Forever” doesn’t look so great in a postage stamp[-sized] window … The time will come when the technology is there. Eventually this is going to be an important way of promoting movies.
It will become a real advertising tool but not to the exclusion of other advertising tools. It doesn’t displace television; it doesn’t displace print. It complements it.
It’s smart business to stay in touch with the technology. I know there’s something happening and it’s smart for us to tap into it now.
It’s going to be huge. It’s a huge tool for involving people in movies and encouraging them to go. And it’s at a point now where most of the studios already have a Web site.
The Net is for communications between people. Don’t shove products in our faces. We’ll know where to find you if you have what we want. If you make good stuff, we’ll hear about it. If you want to spread the word, give folks free shit without obligation and ask them to tell their friends. If you want to advertise, do so in context – context not of demographics, but of content.
The electronic newspaper will be a far more effective advertising medium than current newspapers, televisions, or home-shopping schemes. Rather than trying to trick the reader into watching the ad, the newspaper will merely present the ad in a part of the paper frequented by likely customers. Viewers who are seriously interested in the advertised item can click on it and open up a more detailed presentation; or they can advertise their own desire to buy a product of particular specifications.